August 15, 2013 10:01 ET

Curves: UK Study Reveals Women Burn 15,000 Calories Shopping Each Year

Shop 'til you...lose weight?

BRISBANE, AUSTRALIA--(Marketwired - Aug. 15, 2013) - While it's no secret that shopping is one of women's favourite activities, according to a UK-based survey it's also a worthwhile exercise - helping ladies burn off as much as 15,000 calories per year.

Led by Wall's Solero Exotic, the study (as reported in the ParentHerald) found that during shopping, women cover approximately 290 kilometres in a year - which is equivalent to a staggering seven marathons.

A spokeswoman for Curves commented: "If you ask any woman what her most popular pastime is, it is highly likely that she'll respond with shopping - and rightly so, as shopping has been proven to boost happiness; as reported by the Journal of Psychology and Marketing in the US. But now that it's been discovered that women can burn an impressive amount of calories, not only will this increase the number of visits to the shops, this will also result in an increase in the number of shopping bags!"

Additionally, the survey noted that online shopping had also become quite the phenomenon amongst the female community. Yet while it may be a much simpler option, if told that physically visiting the stores would aid in their weight loss, around 58 per cent of women would happily venture to their favourite boutiques.

"This is definitely a great incentive amongst women to combine one of their most popular hobbies, ie shopping, along with possibly one of their least favourite things to do, ie keeping fit," added the spokeswoman.

"But it's also highly important to take into account that following a decent diet will assist even further in women looking to lose weight, and that just shopping alone may not be enough to help keep those calories off.

"As long as you're eating healthily and mixing it up with regular exercise, then we might see retail shopping become women's number one exercise!"

For those looking to incorporate a fun fitness plan along with healthy nutrition, try out Curves Complete. Helping millions of women lose weight thanks to the exclusive 3-step program, Curves is considered a world leader in the fitness industry.

Visit and find out how Curves can help combat weight loss - and achieve that perfect figure today.

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