SOURCE: Curves International, Inc.

Curves International, Inc.

January 08, 2013 15:30 ET

Curves® Introduces New Weight Loss Program That Burns More Fat Than Diet Alone

New Curves Complete® Includes Exercise, Meal Plans, and Coaching -- for as Low as $12.95 a Week and No Joining Fee

WACO, TX--(Marketwire - Jan 8, 2013) - Most people who are serious about losing weight know that they won't get the results they want by just dieting. They also need to exercise and they need encouragement to stick to the plan. This was the thinking behind the revolutionary new weight loss program Curves Complete® -- the only program of its kind on the market that offers exercise, customized meal plans, and coaching in one integrated program. And the cost is comparable to what other programs charge for diet alone.

Just ask Emily Dirkson of Montevideo, Minnesota, who lost 38 pounds and four dress sizes in just 90 days on Curves Complete. "I gained a lot of weight during my two pregnancies," Emily said. "I never lost all of the weight from the first, and after the second, I felt just terrible about the way I looked. Throughout this process, I have learned many things. I learned a lot about serving sizes and about how metabolism works. This plan has been a great success for me. After 90 days, I am now 38 pounds lighter and about four sizes smaller!"

What makes the program so successful?

"It's really as simple as 1-2-3," said Curves' Registered Dietitian Nadia Rodman. "The Curves circuit gives you strength and cardio training to protect your muscles and burn fat, our proven nutrition plan is fully customizable to your lifestyle, and your Curves coach helps you set goals and reach them one-on-one. If you simply follow the plan -- which you can print as a weekly tracking sheet and take to your coaching sessions -- you simply can't help but lose. Or rather, win."

Preliminary results of Curves members who participated in the program prior to its January public launch have been phenomenal. Findings indicate that nearly 100 percent of weight lost on Curves Complete is body fat, compared to conventional diets in which weight lost typically includes up to 30 percent muscle tissue. By preserving lean muscle, Curves Complete helps maintain or even boost the body's metabolism for better long term results.

Just ask Anne Scott from Calais, Maine, who lost more than 26 pounds in 90 days. "I have always been an emotional eater," said Anne. "When I feel bad, I eat. Curves Complete taught me how to cope with these feelings and make better choices. Recently, I had a day where everything went wrong. I was at a low -- a deep low. But during that day, eating junk food never entered into my thoughts. I found that I did not need to eat to feel better. I just coped, and got through my day. I'm proud of myself."

Curves Complete is the culmination of years of research involving thousands of study participants. "Ninety-five percent of dieters fail -- or lose weight only to gain it all back -- not because there's something wrong with them, but because there's something wrong with conventional diets," said Curves' Director of Exercise & Research Katie Mitchell. "It takes a combination of three things: exercise, diet, and coaching, or motivation, to successfully lose weight as body fat rather than lean muscle and then keep it off."

For Patricia Culbertson from Ocean City, Florida, the program has been nothing short of a miracle. "Three months ago, I was suffering from depression, hypertension, and high blood sugar from the excess weight I had gained over the years," Patricia said. "My doctor told me I would probably have to start diabetic medication at my next appointment. Thank goodness for Curves Complete and my coach, Joni! I've lost 25 pounds and my blood pressure and blood sugar readings are very good… I can't wait for my next appointment with my doctor. I have a new outlook on eating, dieting, and motivation, and I feel really good about myself and my accomplishment."

"The success of the program hinges on the Curves Complete coaches, Certified by Cleveland Clinic," says Mitchell. "After all, it doesn't matter how much you know about proper diet and exercise -- if you don't have the motivation and accountability to follow through with them, the knowledge is useless. Curves collaborated with the prestigious Cleveland Clinic, ranked among the top four hospitals and the No.1 heart hospital in the nation, to create the Curves Complete coaching certification for its clubs."

Curves Complete includes a Web portal which features easy meal planning, recipes and shopping lists, goal tracking, motivational tools, a vibrant online community for support, and more. And once a Curves Complete member, always a Curves Complete online member -- the Web portal and tools remain 100 percent free for life.

"With the launch of the new Curves Complete program, Curves becomes the first and only company to offer women a complete weight loss solution -- exercise, meal plans, and coaching -- in one convenient location and for about the same price as other weight loss companies charge for diet alone," said Mike Raymond, Vice President of Marketing at Curves. "This is an important step in the fight against the chronic obesity that plagues our society. Curves is proud to offer this revolutionary new weight loss program and make it accessible and affordable for millions of women."

For more information about Curves Complete, visit www.curves.com.

About Curves
Curves works every major muscle group with a complete 30-minute workout that combines strength training and sustained cardiovascular activity through safe and effective hydraulic resistance. Curves also works to help women lose weight, gain muscle strength and aerobic capacity, and raise metabolism with its groundbreaking, scientifically proven method that ends the need for perpetual dieting. Founders Gary and Diane Heavin are considered the innovators of the express fitness phenomenon that has made exercise available to millions of women globally, many of whom are in the gym for the first time. With thousands of locations worldwide, Curves is the world's largest fitness franchise. For more information, please visit: www.curves.com.

Contact Information

  • Contact:
    Becky Frusher
    Corporate Communications
    Curves International, Inc.
    Phone: 800-848-1096 x2502
    E-Mail: bfrusher@curves.com