SOURCE: Entriq

July 14, 2008 08:00 ET

Custom Car Site Led by Former NBA Pro Selects Entriq for Delivery of Digital Video

Entriq to Be Sole Provider of Video Publishing Solution for AutomotiveStreetStyle.com, Led by Jerome Williams, Former Toronto Raptor and New York Knicks Player

CARLSBAD, CA--(Marketwire - July 14, 2008) - Entriq, a leading digital media company that makes it easy for content providers and broadcasters to quickly and efficiently get their video content to viewers, today announced that its newest customer, AutomotiveStreetStyle.com has selected its PUBLISH solution from among a slate of top tier digital video providers.

AutomotiveStreetStyle.com, founded by former NBA player Jerome Williams, is the premier online resource for custom cars, covering the latest innovations in the custom car industry. The popular site among car enthusiasts offers content on trends and technology, and auto reviews by professional testers. The car reviews are delivered in 2-5 minute video "webisodes" to AutomotiveStreetStyle.com's membership.

The company was seeking a flexible and robust platform for video workflow production and streamlining footage, enabling them to be on the cutting edge of delivering video content to customers and sponsors and reaching viewers.

"I launched AutomotiveStreetStyle.com due to my passion for custom cars, and Entriq clearly has a passion for delivering high quality online video. I knew I would be in the best hands by trusting them to handle the site's video publishing," said Jerome Williams, CEO of AutomotiveStreetStyle.com. "The quality of player and the ability to customize the viewer experience means that our customers are receiving the best service possible. With Entriq, we can manipulate our video inventory and distribute videos virally. This is a huge asset when I am on the road or working from my studio."

"AutomotiveStreetStyle.com adds to our strong portfolio in the sports and enthusiast categories, such as ESPN Star, WWE, and UFC. We are pleased that they chose us after reviewing several other offerings from key players in the marketplace," said Guy Tennant, COO of Entriq. "Our flexible solution can be implemented by companies that are on a high growth trajectory, and serve valued niche audiences."

About AutomotiveStreetStyle.com:

AutomotiveStreetStyle.com is one of the leading multimedia sites dedicated to the automotive industry and after market customization. Based in Las Vegas, NV, AutomotiveStreetStyle.com is owned and wholly operated by Automotive Street Style, LLC. Former NBA star, Jerome "Junkyard Dog" Williams is the President and Chief Executive Officer and host of AutomotiveStreetStyle.com. For more information please visit http://www.automotivestreetstyle.com or email info@automotivestreetstyle.com.

About Entriq:

Founded in 2000, Entriq helps companies quickly and easily get their digital media content to consumers and users. Entriq's Media Solution, proven in production by some of the world's leading brands, solves all the major problems content providers and broadcasters encounter when attempting to package, control, deliver, and monetize content across all devices and platforms. Every day, customers like BSkyB, Sky News Australia, ESPN, UEFA, Martha Stewart Omnimedia, CBS, Oprah Winfrey's Harpo Productions, Viacom, and Foxtel (Australia), rely on Entriq to thrive in the competitive and fast-paced digital media economy.

Entriq is a division of MIH, which is a wholly owned subsidiary of Naspers Limited.

Naspers is listed as NPSN on the LSE, and NPN on the JSE. To learn more visit http://www.entriq.com.

Contact Information

  • Contact:
    Melissa Klein or Jason Throckmorton
    LaunchSquad for Entriq
    Entriq(at)LaunchSquad(dot)com
    415-625-8555