SOURCE: Business Review Australia

Business Review Australia

February 27, 2012 13:37 ET

Custom Group Embraces Automation as Future of Turnkey Manufacturing in February's Issue of Business Review Australia

SAN DIEGO, CA--(Marketwire - Feb 27, 2012) - One of Australia's most successful contract manufacturers derives from humble beginnings as a sheet metal fabrication company. Founded in 1970, Custom Group, then Custom Built Sheet Metal, has seen dramatic shifts in the industry. Today, the business has expanded from 15 to 120 employees in a range of industries from public infrastructure to defence and consumer retail.

The greatest competitive advantage Custom Group possesses is its high capacity and broad capabilities. This translates into being able to reliably complete more work than competitors.

"We're focused and have been willing to take on projects other companies would step back from," says managing director Greg Wallis. "It all stems from the fact that we've invested in automated production systems where ever possible. That gives us greater throughput capacity, basically on tap."

Custom Group is seeking opportunities in turnkey manufacturing, an area Wallis sees as the future of the business. This can include being involved with local and offshore companies in elaborate transformations through to final machinery testing packing and despatch to the end user. The business is looking at the whole value adding process for customers who see the benefit that Custom Group's automated processes can offer on small production runs.

"We now find ourselves delivering further afield with a number of substantial customers both up and down the eastern sea board," Wallis says. "If fact, last year the company purchased a semi-trailer, which is now only at Milperra long enough to load up the next delivery before it gets back on the highway. We'll deliver where ever it needs to be."

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