SOURCE: Jonathon Casada Custom Homes

Jonathon Casada Custom Homes

October 11, 2013 09:50 ET

Custom Home Builder in Houston Begins New Web Marketing Campaign

Jonathon Casada of Casada Custom Homes in Houston, TX Hires Directory One, Inc. for Search Engine Marketing

HOUSTON, TX--(Marketwired - Oct 11, 2013) - The world of marketing is changing; making sure that your brand is visible on the web is more important than ever. Houston based custom home builder Jonathon Casada realizes that implementing a solid web marketing plan is the way to remain above the competition. While Casada's website has been functioning for many years, the original creator of the website had not implemented any search engine optimization techniques. Although Casada has been a successful custom home builder in Houston for many years, he realizes how incredibly important it is to have an online presence, especially for such a niche business like custom home building and renovations. Casada has recruited Directory One, Inc. as his search engine marketing firm.

Web marketing action plan
The current website for Casada Custom Homes did not require a complete revamp. In cases like this Directory One, Inc. is usually hired to focus on increasing the performance of a website in search engine rankings. For Casada Custom Homes, adding important search engine optimization techniques will make all the difference. Content should always be the main focus on a website, but applying the proper SEO techniques to the content is crucial to determining how successful it will be. Making sure the updated website is filled with original stimulating content could make all the difference for search engines rankings.

First, Casada's website will be introduced to basic SEO by adding meta-data; meta-data is unseen information that search engines use to index websites. Further steps will be to dive deeper into rewriting existing content and launching social media campaigns.

About Jonathon Casada Custom Homes and Renovations
Jonathon Casada is an award winning custom home builder in Houston, Texas. Casada has served on the board of directors of many builder associations including the esteemed Greater Houston Builders Association. With over 40 years of experience, Casada has created masterful custom homes in the Bunker Hill, Hedwig Village, Piney Point Village, Tanglewood, River Oaks, Spring Valley, Memorial, Hunter's Creek Village, Hillshire Village, and Briar Grove Village areas of Houston. Through his experience as a builder in theses affluent communities, Casada has been a major influence on the improvement of the building industry in Houston.

Jonathon Casada takes pride in his dedication to clients; helping them during the entire building process, from the start to finish. He even co-wrote a book titled, "Building a Quality Custom Home," which serves as a step by step guide for anyone interesting in building a custom home. Both his website and his book showcase Casada's intimate knowledge of the custom home industry.

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