SOURCE: MaggieMoo's International

March 17, 2006 10:00 ET

Custom-Made Ice Cream Is a "Cool" Trend for 2006

Look Out Vanilla, You've Got Company

COLUMBIA, MD -- (MARKET WIRE) -- March 17, 2006 -- These days it's all about customizing, putting a personal touch on everything from cars to kitchens, and according to the International Dairy Foods Association (IDFA), even ice cream. That's right, a hot -- or rather cool -- trend for 2006 is customizing ice cream to create tasty flavor combinations that are unique to each and every customer.

Classic vanilla continues to be America's favorite flavor in both ice cream shops and supermarkets, but these days, the long-time favorite is anything but plain. And it's sharing its starring role in the creation of one-of-a-kind ice cream desserts.

For example, a classic sundae made with vanilla ice cream and topped with chocolate sauce and whipped cream just doesn't cut it anymore. Today's ice cream aficionado insists on something much more unique, such as freshly made super-premium vanilla ice cream, using real vanilla from Madagascar, mixed together with fresh strawberries and chunks of decadent dark chocolate.

The customization trend has meant that super-premium ice cream, whether scooped fresh at a local ice cream shop or packaged in pint containers at the local supermarket, offers almost unlimited combinations of flavors. And the trend is growing, with several national ice cream franchises centered around the customization theme.

"At MaggieMoo's we challenge our customers to create exactly what they want, and encourage them to enjoy little sample tastes of our newest flavors when they stop in. Today's ice cream sundae is something different for everyone, and that's what's driving the trend," explained Jon Jameson, CEO of MaggieMoo's International.

Jameson added, "Our customers can pick any of our freshly made flavors, whether an exotic flavor such as banana pudding or an award-winning classic such as vanilla bean or chocolate, and then combine the ice cream with unlimited mix-ins, such as chunks of Heath Bar, juicy ripe strawberries or swirls of rich fudge, to create their own version of the classic sundae. By offering more than 40 flavors of fresh, super-premium ice cream, and 36 mix-ins, MaggieMoo's customers can let their imaginations soar when it comes to designing their own ice cream creations."

About MaggieMoo's Ice Cream and Treatery

Based in Columbia, MD, MaggieMoo's currently operates more than 180 Treateries across the nation. Each location features a menu of freshly made super-premium ice creams, mix-ins, smoothies, the country's first ice cream cupcakes and custom ice cream cakes. MaggieMoo's chocolate, dark chocolate, vanilla, vanilla bean and strawberry ice cream flavors all have been awarded The National Ice Cream Retailers Association's prestigious Blue Ribbon Award, for taste, texture and overall appearance for eight years running. MaggieMoo's is the only national retail concept to win all five awards.

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