SOURCE: Custom Order Online

Custom Order Online

September 28, 2011 11:31 ET

Custom Order Online Independent Site Analysis Reveals Key Demographics on Who Purchases Windows Online

Analysis Finds Women Comprise 47 Percent of the Total Site Visitors

AURORA, IL--(Marketwire - Sep 28, 2011) -

Takeaways:

  • Women comprise 47 percent of the total site visitors
  • Fifty-seven percent of all visitors range from 18 to 49 years of age while nearly 40 percent are 50 years of age or more
  • Sixty-three percent have college or post-graduate degrees

Custom Order Online, North America's leading online distributor of custom building materials, today disclosed key demographic data on who typically purchases its brand name windows and doors online; statistics were specific to the month of August and generated by third-party direct audience measurement analysis provider, Quantcast.

"This useful data represents a snapshot that stacks closely with our internal research," said Custom Order Online Vice President Charles Cameron. "We expect the gap between online and traditional shopping for windows to narrow steadily over time, as more folks realize the ease of use and better access to more brand name windows online. We will continue to monitor and analyze our demographics on an ongoing basis for trends worth reporting."

Specifically, 47 percent of total site visitors last month were women. Fifty-seven percent of all visitors ranged in age from 18 - 49, with nearly 40 percent of all visitors 50 and over. More than 60 percent of all visitors hold college or post-graduate degrees, with 38 percent having no college experience.

In the category of household income, 56 percent of all Custom Order Online site visitors earn $30,000 to $100,000 per year, while 27 percent earn in excess of $100,000 annually.

Geographically, Chicago, New York, Los Angeles, Washington, D.C. and Philadelphia rounded out the top DMA (Designated Market Area) locations, with visitors from Illinois, California, New York, Pennsylvania and Texas most frequenting the site. Worldwide, visitors from the following countries most frequently visiting the Custom Order Online site: United States, Canada, United Kingdom, India and Australia.

About Custom Order Online, Inc.

Serving every zip code in North America, Custom Order Online, Inc. is the leading online distributor of custom-made building materials. Founded in 2004, Custom Order Online is managed by experts in the contracting, logistics and e-commerce industries. Custom Order Online provides a unique online shopping experience for buyers of made-to-order building products. Custom Order Online has processed millions of pressure-free online quotes and thousands of successful orders. The company is privately held with headquarters and distribution facilities located in Aurora, Illinois.

To learn more about Custom Order Online, visit www.vinylwindowpricing.com or www.customorderonline.com, call 866-589-9367, follow on Twitter @therealwindows or on Facebook.

Contact Information

  • Media Relations Contact:
    Jim Engineer
    e-Rainmaker PR for Custom Order Online, Inc.
    Mobile: 630.728.1387
    Email Contact