SOURCE: Personal Wine

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October 08, 2014 12:00 ET

Custom Wine Retailer Creates Improved User Experience With Redesigned Website

AUSTIN, TX--(Marketwired - October 08, 2014) - Personal Wine, the leading producer of custom wine bottles and accessories, released their newly redesigned website this month.

The redesigned website introduces a new, easy-to-use design tool for both mobile and desktop browsers and provides a better user experience from start to finish. The website also unveils an impressive line of new label and engraving templates that are perfect for a variety of occasions. By making the process easier, Personal Wine hope to make gift-giving in general a better and more creative experience.

Anthony D'Addeo, Personal Wine's Chief Technology Officer, was instrumental in spearheading the website redesign over the past several months.

"When someone shops at Personal Wine we want it to be an experience they remember," D'Addeo said. "We have always had incredible customer service and incredible wine, the new challenge was to bring the creation experience up to these standards."

With a new look and feel, the redesigned website shows a renewed commitment to providing an amazing product -- both inside the bottle and out -- while staying true to the company's commitment to providing excellent customer service.

The launch of the new website comes during an exciting time for the company, which includes a recent appearance on A&E's "Shipping Wars" and a new blog that will feature posts from individuals that have achieved respect and recognition within the wine industry.

Furthermore, auctions of the company's donated custom wine bottles consistently bring in tens of thousands of dollars for nonprofits, including the Center for Child Protection located in Austin, Texas, and the Texas Exes Alumni Association.

Next, Personal Wine plan to commission a variety of artists to design a line of custom wine labels that will be made available on the company's website. Previously, Personal Wine have designed labels for a variety of alumni associations, including the Texas Exes Association at The University of Texas at Austin. The company also worked with The Alamo Drafthouse to produce "The Princess Bride" and "Silence of the Lambs" wine bottle line.

"This website is the heart and soul of a dozen employees who worked tirelessly for several months. I am so proud of our achievement," said Alex Andrawes, CEO of Personal Wine. 

About Personal Wine:

Personal Wine have helped wine lovers create unique custom wine bottles and accessories for the last 15 years. Personalized wine bottles and accessories make the perfect mementos for gifts, parties and special occasions. For more information visit www.personalwine.com.

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