BOSTON, MA--(Marketwire - July 11, 2007) - Organizations leverage customer information for
business functions such as customer-centric business planning and
strategies, aligning commercial offerings and customers and cross-selling/up-selling. However, many organizations report problems with the
quality of their customer data according to a new study by Aberdeen, a
Harte-Hanks Company (
NYSE:
HHS).
The majority of firms cite competitive growth as a key driver for
optimizing their customer data quality. Best-in-Class firms are three times
more likely to report improvements in customer-related metrics than other
organizations, 16 times more likely to report organizational improvements
in managing customer data and seven times more likely to report revenue
improvements.
Obtaining optimal customer data quality is a process-oriented undertaking;
organizations cannot simply buy it off-the-shelf with a CRM solution.
Organizations must deploy technological solutions through small-scale
programs, such as pilot programs or point-solutions, and benchmark
performance to refine their customer data management approach.
This study is made available to the public through the underwriting of: D&B
and Infosolve
To obtain a complimentary copy of the report, visit:
http://www.aberdeen.com/link/sponsor.asp?cid=4011
About Aberdeen Group, a Harte-Hanks Company
Aberdeen is a leading provider of fact-based research and market
intelligence that delivers demonstrable results. Having benchmarked more
than 30,000 companies in the past two years, Aberdeen is uniquely
positioned to educate users to action: driving market awareness, creating
demand, enabling sales, and delivering meaningful return-on-investment
analysis. As the trusted advisor to the global technology markets,
corporations turn to Aberdeen™ for insights that drive decisions.
As a Harte-Hanks Company, Aberdeen plays a key role of putting content in
context for the global direct and targeted marketing company. Aberdeen's
analytical and independent view of the "customer optimization" process of
Harte-Hanks (Information - Opportunity - Insight - Engagement -
Interaction) extends the client value and accentuates the strategic role
Harte-Hanks brings to the market. For additional information, visit
Aberdeen
http://www.aberdeen.com or call (617) 723-7890, or to learn more
about Harte-Hanks, call (800) 456-9748 or go to
http://www.harte-hanks.com.
© 2007 Aberdeen Group, Inc., a Harte-Hanks Company
260 Franklin Street
Boston, Massachusetts 02110-3112
Telephone: (617)723-7890
Fax: (617) 723-7897
www.aberdeen.com
Contact Information: Media Contact:
Noel Le
Aberdeen Harte-Hanks
617-854-5309
noel.le@aberdeen.com