SOURCE: Harte Hanks

Harte Hanks

January 12, 2015 07:00 ET

Customer Interaction Leader Strengthens Digital Team

Harte Hanks Appoints Sarah Fay as Advisor to Leadership Team on Digital Strategy

NEW YORK, NY--(Marketwired - Jan 12, 2015) - Harte Hanks (NYSE: HHS), a leading marketing organization that partners with top brands to establish deeper relationships with customers and prospects, has announced the appointment of Sarah Fay to Strategic Adviser to the CEO. Fay will provide industry expertise on Harte Hanks' digital strategy, a key component of the Company's 2014 - 2018 Strategic Plan. In addition to her role in support of Harte Hanks' CEO, Robert Philpott, she will also work extensively with the Harte Hanks Corporate Development team on the identification and integration of acquisitions and partnerships in digital marketing. Fay will serve in her new role at Harte Hanks in addition to maintaining a number of other industry positions including various digital marketing association directorships.

"We have been clear on our desire to develop a strong leadership position in digital customer interactions. Sarah will provide deep digital knowledge with an external perspective and real thought leadership as we execute against our chosen strategy," said Philpott.

Sarah Fay is a veteran of the digital media services industry. Over the course of her career, Sarah has become a well-known voice in the marketing industry on the topics of digital marketing and media integration. She helped to build one of the most recognized digital companies in the world (Isobar) through a combination of acquisitions, new business wins, and organic growth. In recent years, she has been an active board director / advisor with a number of leading companies in the digital marketing space, including X+1 until its acquisition by Rocket Fuel in 2014. Sarah has been widely quoted in such sources as Ad Age, Ad Week, DM News, B2B Magazine, New York Times, Wall Street Journal and USA Today. She is also the recipient of numerous industry awards including an ad:tech Industry Achievement Award, Online All-Star (OMMA) and Top 50 People to Know in the Digital Space (MediaPost).

"I'm excited to work with Robert and his team on a transformative strategy. Harte Hanks is a solid, trusted marketing services brand, and we have the opportunity to fulfill even bigger client needs by offering the right digital capabilities."

To find out more about Harte Hanks, visit http://www.hartehanks.com

About Harte Hanks

Harte Hanks (NYSE: HHS) is one of the world's leading, insight-driven multi-channel marketing organizations, delivering impactful business results for some of the world's best-known brands. Through strategic agencies and our core marketing services, we develop integrated solutions that connect brands with prospects and customers, moving them beyond awareness to transactions and brand loyalty. Visit the Harte Hanks website at www.hartehanks.com or call (800) 456-9748.

As used herein, "Harte Hanks" refers to Harte-Hanks, Inc. and/or its applicable operating subsidiaries, as the context may require. Harte Hanks' logo and name are trademarks owned by Harte Hanks. All other brand names, product names, or trademarks belong to their respective owners. 

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