SOURCE: Portrait Software

Portrait Software

September 30, 2009 09:14 ET

Customer Portfolios Extends Relationship With Portrait Software to Drive Marketing Campaign Success

Easy-to-Use Modeling and Predictive Analytics Tools Reveal Opportunities to Increase Marketing ROI

BOSTON, MA--(Marketwire - September 30, 2009) - Portrait Software, a leading provider of insight-driven Customer Interaction software, today announced that Customer Portfolios has signed a three-year extension to its licence agreement for Portrait Customer Analytics. Customer Portfolios, a leading marketing services provider focused on trigger-based marketing and customer analytics, delivers sophisticated modeling and analytics services to its clients which include many of the leading consumer brands: Johnston & Murphy, UNICEF, Dunkin' Donuts, Baskin Robbins, Teleflora, Subway, National Hockey League, Hat World, the Harpoon Brewery and Moody's KMV.

Key Facts:

--  Customer Portfolios has worked with Portrait Software since 2006
    deploying Portrait Customer Analytics (PCA) throughout its marketing
    services.  PCA is at the center of its Customer Discovery and Opportunity
    Analysis (CDOA) project, which provides a detailed definition, based on
    behavior, of a company's customer segments or "portfolios" and identifies
    immediately actionable marketing opportunities.
--  By leveraging Portrait Customer Analytics in the CDOA, Customer
    Portfolios determines the best marketing programs to be executed, at the
    right time, with the most relevant offers for each customer segment and
    lifecycle stage.
--  These targeted programs are designed to drive customers to take action
    and move them through the customer lifecycle, while increasing their value
    and strengthening their relationship with the brand.
--  Johnston & Murphy, a leading apparel and footwear retailer, has worked
    with Customer Portfolios for several years to successfully target and grow
    profitable customers with programs to reduce the time between shoe
    purchases, entice first time buyers to make a second purchase and grow
    customer life time value (LTV).
--  Focused on progressive marketing, J&M is working with Customer
    Portfolios to create predictive models with Portrait Customer Analytics and
    is leveraging modeling scores to increase targeting relevance.
    

Supporting Quotes:

--  "Companies typically come to us to discover information about their
    customers that enables them to drive retention and increase profitability.
    For some companies this has been a way of doing business for years and
    years.  For others, the need to better understand the customer has only
    become a priority in today's challenging business climate," said Augie
    MacCurrach, managing partner, Customer Portfolios.
    
--  "Augie and his team of analysts are marketing services experts and it
    is rewarding to see the success they have achieved from applying Portrait
    Customer Analytics across a myriad of marketing applications," said Mark
    Smith, executive vice president of Portrait Software.  "Our unique software
    solutions have simplified the application of the most complex techniques
    for building analytic intelligence and efficiency into each and every
    marketing campaign."
    

For a full version of this release please visit Portrait Software's website.

Resources:

Portrait

Customer Portfolios

J&M

About Portrait Customer Analytics

Portrait Customer Analytics provides best-in-class predictive analytics capabilities to increase the speed of decision-making, drive down the cost of analysis and support customer-centric thinking. Portrait solutions facilitate new levels of accessibility, collaboration and visualization to critical customer data and are available in a variety of desktop, server and web based deployment options.

About Portrait Software

Portrait Software enables organizations to engage with each of their customers as individuals, resulting in improved customer profitability, increased retention, reduced risk, and outstanding customer experiences. This is achieved through a suite of innovative, insight-driven applications which empower organizations to create enduring one-to-one relationships with their customers.

The Portrait suite seamlessly integrates the world's most advanced customer analytics, powerful inbound and outbound campaign management, and best-in-class business process integration to drive real-time customer interactions that communicate precisely the right message through the right channel, at the right time.

For more information on Portrait Software, please visit: www.portraitsoftware.com

About Customer Portfolios

Founded in August 2001, our focus is building best customers. We do this with customer centric lifecycle marketing that is targeted, multi-channeled and measurable. Analysis of customer behavior to create segments, identify opportunities and to build predictive modeling scores enables us to deliver the right offer to the right customer via the right channel at the right time. The marketing impact of our services is increased dramatically through executing trigger programs automatically based on business rules and customer behavior; we call this Lights-Out marketing.

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