SOURCE: Omniture


April 21, 2009 03:05 ET

Customers Achieve Increased Relevance With Omniture Recommendations™

OREM, UT and LONDON--(Marketwire - April 21, 2009) - Omniture Summit -- Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software, today announced that,, Improvement Direct,, PennWell Corporation and are among several customers using its new Omniture Recommendations™ application to provide relevant, data-driven product and content recommendations to their customers.

Customers Benefit from Omniture Recommendations

"Product recommendations are proving popular with our online customers and are having a significant impact on product click-through rates," said Rick D'Ambrosio, E-business manager at "Omniture Recommendations makes it extremely easy for our merchandising managers to confidently deploy relevant, data-driven offers based on popular selections and purchases."

"Omniture Recommendations provides a more robust recommendations solution than what we had previously built in-house," said Jason Salsbury, vice president of marketing at "The new application will allow us to leverage real-time site data to drive automated product suggestions based on what visitors have done on our site or how they came to our site. These suggestions can be tested and optimized seamlessly with Omniture Test&Target to better ensure the most relevant recommendations are shown to a particular type of shopper."

"When presented with Omniture Recommendations, we were particularly impressed by the broad capabilities of the application that can suggest products or content such as 'people who bought this bought that', most viewed and top sellers," said Frank Wenzel, ecommerce manager of " offers a wide range of products and services, so it is essential we analyze online customer activity in detail, in order to ensure we make the right offers to the right customers at the right time. Thanks to Omniture Recommendations, we will be able to increase the relevance of our content on the Web site and act quickly on more reliable and accurate facts."

About Omniture Recommendations

Omniture Recommendations is part of the Omniture Online Marketing Suite™ and leverages data from Omniture SiteCatalyst® for immediate, accurate and relevant recommendations. The product is also integrated with Omniture Test&Target™, SiteSearch™ and Merchandising™ for added cross-application functionality. Through Omniture Genesis™, Omniture Recommendations integrates with third-party marketing applications such as email and mobile.

Key Features of Omniture Recommendations Include:

  • Automated Recommendations -- Eliminate the need for costly and time-intensive manual approaches

  • Marketer Managed Algorithms -- Select from pre-built algorithms and easily configure parameters for granular control and customization of algorithms

  • Online Analytics Integration -- The application offers even more relevant recommendations as the algorithms "learn" from metrics gathered from multiple online channels

  • Built-in Testing -- Test recommendation performance and optimize in real-time so that the most relevant recommendations are shown to the right consumers

  • Deployment Across Online Marketing Channels -- Provide the recommendations function via any online marketing channel such as Web, email or mobile

Omniture Recommendations is generally available. For more information, please visit or call 877.722.7088.

About Omniture

Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture's software, which it hosts and delivers to its customers as an on-demand subscription service and on premise solution, enables customers to capture, store and analyze information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture Education. Omniture's more than 5,100 customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Neiman Marcus, Oracle, General Motors, Sony and HP.

Note on Forward-looking Statements

Management believes that certain statements in this release may constitute "forward-looking statements" within the meaning of Section 21E of the Securities Exchange Act of 1934 and Section 27A of the Securities Act of 1933, including, but not limited to, statements regarding the abilities and expected benefits of our services to our customers. These statements are based on current expectations and assumptions regarding future events and business performance and involve certain risks and uncertainties that could cause actual results to differ materially, including but not limited to, risks described in Omniture's annual report on Form 10-K for the period ended December 31, 2008, and from time to time in other reports filed by Omniture with the U.S. Securities and Exchange Commission. These reports are available on the Investor Relations section of our Web site at Omniture undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the company's expectations.

Contact Information