July 15, 2010 17:43 ET
Customers Go Bananas for McDonald's® New McCafé Real Fruit Smoothies
National In-Restaurant Smoothie Sampling Event Called Off Due to Unprecedented Demand
OAK BROOK, IL--(Marketwire - July 15, 2010) - To ensure continued supply and meet customers' needs due to overwhelming popularity, McDonald's USA announced today that it will not be executing the national in-restaurant sampling event of McCafé Real Fruit Smoothies on July 22-24. McCafé Real Fruit Smoothies launched nationwide on Tuesday this week.
"The McCafé Real Fruit Smoothies are an absolute hit with our customers and we're experiencing unprecedented demand for this delicious new choice on our menu," said Neil Golden, Chief Marketing Officer, McDonald's USA. "We always want to meet our customers' expectations and provide the service, convenience and value they expect when visiting McDonald's."
Working with franchisees and suppliers, McDonald's will be reviewing the potential of rescheduling the national in-restaurant Smoothie sampling event for a later date. However, all other national promotional activities, including coupons, will be accepted at participating restaurants.
McCafé Real Fruit Smoothies, available in Strawberry Banana and Wild Berry flavors, are made with an invigorating blend of real fruit -- combinations of strawberries and bananas or blueberries, strawberries and blackberries -- fruit juice, low-fat yogurt and blended with ice. Real Fruit Smoothies can be customized by requesting the beverage with or without our low-fat yogurt.
McCafé Real Fruit Smoothies are available in small (12 ounces), medium (16 ounces), and large (22 ounces) at participating U.S. McDonald's restaurants across the nation. Prices for Smoothies will vary by restaurant and region and can be paid for with cash, McDonald's Arch Cards or other forms of cashless payment options at the drive-thru or in restaurant.
Customers can call McDonald's toll-free number at 1-800-244-6227 for more information.
McDonald's USA, LLC, is the leading foodservice provider in the United States serving a variety of wholesome foods made from quality ingredients to more than 26 million customers every day. Nearly 90 percent of McDonald's 14,000 U.S. restaurants are independently owned and operated by local business men and women. Customers can log online for free at any of the 11,000 participating Wi-Fi enabled McDonald's U.S. restaurants. For more information, visit www.mcdonalds.com, or follow us on Twitter (@McDonalds) and Facebook (www.Facebook.com/McDonalds) for updates on our business, promotions and products.