SOURCE: Omniture

August 18, 2008 13:23 ET

Customers Reporting Big Returns Using Omniture SearchCenter

Fortune 500 Companies, Interactive Agencies and Search Marketers Rely on Omniture to Manage Their Advertising Spend and Increase the Yield From Search Marketing Campaigns

SAN JOSE, CA--(Marketwire - August 18, 2008) - Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software, today detailed the company's continued momentum in search marketing with customers, interactive agency partners, and products that are resulting in increased ROI for search marketers. During the last 12 months, Omniture has seen a 63 percent increase in ad spend under management through Omniture SearchCenter and manages these search campaigns for more than 500 leading brands across the media, retail, finance, travel, real estate, automotive, and high tech industries.

A well-known Omniture sports entertainment customer realized a triple digit return on ad spend for paid key words within the first two weeks of implementing Omniture SearchCenter. "Last month we achieved a 621% return on ad spend with SearchCenter, while this month we are hovering above 800%," said the organization's manager of Web analytics and digital research. "SearchCenter allows us to see what keywords drive the most traffic, but more importantly, which keywords lead to purchases on our commerce site. We can now look at our keyword spending, evaluate traffic and conversion associated with each term, and drop any keywords that aren't driving revenue to our bottom line."

Omniture SearchCenter manages advertising spend and integrates search campaign data across all of the major search engines including Baidu, Google, Miva, MSN, Yahoo! and many others. In addition, customers that integrate Omniture SiteCatalyst Web analytics data with Omniture SearchCenter are able to better understand the influences that shape the results of their search marketing campaigns. For example, search marketers can understand the level of customer engagement and the Web site content that influenced customer conversion after a search marketing campaign led a visitor to the site.

"Using SiteCatalyst and SearchCenter has been an important part of driving all aspects of our online success," said the organization's manager of Web analytics and digital research. "Over the past year, we have boosted our search traffic by 30%, our page views by 55% and revenue by 80%."

According to JupiterResearch, search marketing is one of the fastest growing components of the online marketing budget and paid search spending will rise from $8.9 billion in 2007 to $18.5 billion in 2012 at a compound annual growth rate of 15 percent (JupiterResearch, US Paid Search Forecast 2007 - 2012). In addition, JupiterResearch says that "adoption of both bid management and Web analytics tools is crucial for marketers to measure campaigns and develop new, improved strategies based on data."

"Companies are looking for an edge as they navigate search marketing and seek to optimize the outcome of their campaigns," said Gail Ennis, senior vice president of marketing at Omniture. "Point search management solutions are not enough -- while they might showcase the success of getting visitors to a site, they do not spell out what happens after they arrive. Customers appreciate the holistic view that Omniture provides by integrating Web analytics data with their search marketing -- allowing marketers to better understand the path customers take to a site as well as the steps to conversion."

About Omniture

Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture's software, which it hosts and delivers to its customers as an on-demand subscription service and on-premise solution, enables customers to capture, store and analyze information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture University™. Omniture's nearly 4,700 customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Neiman Marcus, Oracle, General Motors, Sony and HP.

Copyright (c) 2008 Omniture, Inc. All rights reserved. Omniture and SiteCatalyst are registered trademarks of Omniture, Inc. in the United States, Japan, Canada, and the European Community. Omniture, Inc. owns other registered and unregistered trademarks throughout the world. Other names used herein may be trademarks of their respective owners.

Note on Forward-looking Statements

Management believes that certain statements in this release may constitute "forward-looking statements" within the meaning of Section 21E of the Securities Exchange Act of 1934 and Section 27A of the Securities Act of 1933, including, but not limited to, statements regarding the abilities and expected benefits of our services to customers and strategic partners. These statements are based on current expectations and assumptions regarding future events and business performance and involve certain risks and uncertainties that could cause actual results to differ materially, including but not limited to, risks associated with our ability to ensure that our solutions address the specific requirements of our customers and strategic partners, the continued adoption by customers and partners of our services, including our Omniture SearchCenter and Omniture SiteCatalyst services, the significant capital requirements of our business model, our ability to develop or acquire new services and enhance existing service offerings, risks associated with our acquisition strategy and disruptions in our business and operations as a result of acquisitions, the continued growth of the market for on-demand, online business optimization services, changes in the competitive dynamics of our markets, errors, interruptions or delays in our services or other performance problems with our services, our ability to hire, retain and motivate our employees, the adoption of laws or regulations, or interpretations of existing law, that could limit our ability to collect and use Internet user information, expansion of our international operations; and such other risks described in Omniture's quarterly report on Form 10-Q for the quarter ended June 30, 2008, and from time to time in other reports filed by Omniture with the U.S. Securities and Exchange Commission. These reports are available on the "Investor Relations" section of our corporate website at Omniture undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the company's expectations.

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