SOURCE: Manilla


October 23, 2013 10:30 ET

Customers Want Banks to Be Connected With Manilla

Nearly Half of Manilla Users Anticipate That Their Bank Bill Pay Usage Would Increase If the Service Were Integrated Within Their Bank's Website, According to User Data

NEW YORK, NY--(Marketwired - Oct 23, 2013) - New data released from account management service ( revealed that 84 percent of Manilla users prefer online statements to traditional paper mail, according to an October survey. Earlier data from a Q1 2013 Manilla survey showed that 65 percent find it easier to visit their financial service provider's website through Manilla's aggregated, partner-friendly experience, which is designed to simplify and organize consumers' bills and accounts. This consumer data demonstrates that the Manilla digital organization service is addressing a growing consumer need for solutions that simplify their lives and that an opportunity exists for banks to leverage Manilla to increase consumer engagement.

Additionally, data from the user survey showed that:

  • The majority of users have elected to receive 75 percent or more of their statements electronically, in place of paper statements
  • 70 percent of respondents use online bank bill pay
  • 42 percent expect that their bank bill pay usage would increase if Manilla were integrated within their bank's website
  • Manilla users rated "having your bills located in one central location" as a 4.6 on a convenience scale from 1 to 5, with 1 being not at all convenient and 5 being extremely convenient

"This survey indicates that consumers value the 'everything in one place' paperless experience that Manilla provides and would like to see Manilla incorporated into bank bill pay sites," said Jim Schinella, CEO of Manilla. "From the very beginning, we felt that Manilla's powerful digital mail capabilities fit naturally inside a bank experience. The impact of Manilla inside AOL, a partnership we recently announced, coupled with this survey data highlights an opportunity for Manilla to partner with banks to improve the online banking experience."

Manilla's platform provides convenient, secure online access to all household accounts and services for more than 3,500 businesses. The free service helps consumers manage all of their household accounts, including financial accounts, utilities, subscriptions, daily deals and travel rewards programs, all through or via the Manilla Android or iOS mobile apps.

About Manilla
Manilla organizes and simplifies people's lives by providing one secure access point to all household accounts and services. The free service helps consumers manage their household accounts, including financial accounts, utilities, subscriptions, daily deals, and travel rewards programs, all through Consumers can also use all of the Manilla features on the go by using Manilla's 4+ star customer-rated Android and iOS mobile apps. Under a single password, Manilla gives customers an automated, organized view of all of their account information, text and email reminders to pay bills, renew expiring subscriptions, and manage soon-to-expire daily deals, all with unlimited storage and seamless document retrieval.

Manilla is a company incubated within and backed by Hearst Corporation. Manilla is the recipient of the Webby Award and People's Voice Award for Best Banking/Bill Pay Service and was chosen as ABC News "App of the Week," as one of Money Magazine's "Top Money Apps" and as one of's Top 100 Websites. For more information, please visit

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