RESTON, VA--(Marketwired - Sep 6, 2013) - Siteworx, LLC, a digital experience agency, today introduced a new series of customizable content strategy workshops. Each of the six workshops is designed to help companies develop a strategic framework that supports business objectives, yet is mapped to customer personas and needs. Participants will also learn how to create content that is effective, usable, and accessible while also supporting SEO strategy and brand values. Workshops are available upon request and will be tailored to meet specific goals.
"At Siteworx, we firmly believe that a well thought-out content strategy can mitigate the risk of brand inconsistency and content that grows out of control and off-message," says Siteworx Principal Content Strategist Lindy Roux. "To help our clients achieve the optimal digital results they are looking for, we've created these customizable workshops to address their specific needs as well as the needs of the evolving digital landscape."
The following six workshops will be offered:
Establishing a Multi-channel Content Strategy
Siteworx will lead clients in an exploration of the purpose, methodology, and best practices for developing a multi-channel content strategy. The client will leave the workshop with a series of useful tools to manage content across their most valuable channels moving forward.
Creating Engaging User Experiences through Personalization
Siteworx will highlight personalization best practices in this workshop and will address individual company needs on a case-by-case basis. Additionally, participants will have the tools to develop a personalization strategy that will ensure an engaging and more relevant experience for users.
Developing an Enterprise Taxonomy
Participants in this workshop will leave with a better understanding of the benefit and process of developing enterprise taxonomy, a roadmap for building and applying the new taxonomy, and the tools to manage it going forward.
Planning for Content Migration
In preparation for a content migration, Siteworx will conduct a workshop with key content owners to kick off and guide the content rationalization process. Key content owners will gain a deeper understanding of the process and best practices involved in preparing content for a migration. Content owners will also have the tools to continue to evaluate, rationalize, and tag their content in anticipation of a migration.
Creating Compelling Content
Voice and tone defines a brand. This workshop will provide clients with a clear and shared understanding of their unique voice, as well as a number of best practices that will help optimize digital content and stay on message.
Optimizing Content Workflows
This workshop is intended to document the process and roles of content creation, approval, and distribution. Participants in this workshop will leave with a greater understanding of content workflows, roles and permissions, and high-level conceptual task flows that can be used during implementation to configure system and business workflows.
Interested in learning more about a particular workshop? Visit Siteworx.com and identify the workshop of interest. Once Siteworx receives your request, a team-member will be in contact to discuss how to customize the workshop to meet your specific requirements.
About Siteworx, LLC
Siteworx is an award-winning digital agency with deep roots in experience design, web content management (WCM), eCommerce solutions and system integration. For more than a decade, we've tapped an uncommon blend of technology and design know-how to discover, create and deploy best in class web and mobile experiences that deliver business results. Siteworx was named to EContent's 100 Companies that Matter Most in the Digital Content Industry for 2012, the IMA's Top 10 Agencies of 2011 and has been recognized among KMWorld's 100 Companies that Matter in Knowledge Management for the last three consecutive years. Headquartered in Reston, VA, Siteworx maintains full-service offices in San Francisco, CA, Los Angeles, CA, Atlanta, GA, Cary, NC, Chicago, IL, Rochester, NY and New York, NY. For more information, visit www.siteworx.com.
Twitter: @Siteworx | Facebook: www.facebook.com/Siteworx | LinkedIn: www.linkedin.com/company/siteworx
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