WEST PALM BEACH, FL--(Marketwire - Feb 2, 2012) - As nonprofits struggle to raise funds in this economy, businesses large and small are lending their support by adopting and promoting their association with worthy causes. Obviously, cause marketing is good for the charity but is also good for the sponsoring company in terms of creating goodwill. Utilizing customized promotional products from EmbroidMe is a great way for a company to get behind a cause it cares about.
Recently, Starbucks asked customers for a minimum donation of $5.00 to support the company's chosen cause of putting Americans to work. The client in turn received a customized gift made exclusively for the coffee chain. Giving back to the community by supporting such a cause makes a valuable statement about the brand's integrity that traditional marketing cannot match. Customized promotional products, which feature the brand and the cause supported, make customers proud to utilize the product, all while promoting the brand in a positive, non-invasive manner.
No longer are good causes limited to recognition through ribbon pins in a multitude of colors. The choices of customized promotional products are limited only by one's imagination. In fact, with EmbroidMe's large selection, the toughest choice may be which cause to support. There are also many ways to act: products can be a gift, they can be offered for sale or donation with proceeds going to the cause, or even as a "buy one, give one" where a similar item is given to the cause in need. Whatever the plan, the sponsor's brand becomes associated with the cause.
With more than 800,000 promotional products available for branding with the company logo, name and the cause supported, the professionals at EmbroidMe can help match the right product to meet a company's vision and budget.
"High quality customized promotional products are an easy way to show clients what cause the company is passionate about, especially when that product is different from traditional promotional products," said Christine Marion, MAS, director of retail operations for EmbroidMe.
About EmbroidMe
With hundreds of locations worldwide, EmbroidMe provides full-service custom embroidery and screen printing for apparel, as well as customized promotional products and gifts to the business community. To locate the nearest store, visit: http://www.embroidme.com.
Contact Information:
Media Contact:
Christine Marion, MAS
marion@ufgcorp.com
P: 561.713.2503