SOURCE: Custora


April 25, 2013 11:20 ET

Custora Named to Time Inc.'s List of Top 10 NYC Startups to Watch in 2013

New York-Based Predictive Marketing Analytics Platform Exhibits Strong Growth Through Online Retailers' Focus on Improving Customer Acquisition and Retention

NEW YORK, NY--(Marketwired - Apr 25, 2013) -   Custora, a predictive analytics platform for e-commerce marketing teams, today announced it has been named to Time Inc.'s list of 10 NYC Startups to Watch in 2013. Compiled by editors from Time Inc. brands including TIME, FORTUNE,, PEOPLE, Sports Illustrated, Entertainment Weekly, and InStyle, this prestigious list highlights top New York City-based startups with the potential to reshape areas from shopping, personal health and dating to customer service, social media, and data analysis.

The recognition comes on the heels of an impressive year for Custora, which has analyzed over $40 billion in online retail revenue to date. Additionally, the company has evaluated over 230 million unique customers and nearly 500 million retail transactions. Custora works with numerous innovative online retailers, including Fab, Etsy, Bonobos, Revolve Clothing, Threadless and LivingSocial. In 2013 Q1 alone, Custora's revenues tripled.

Custora has seen a heightened demand among online retailers looking for an improved understanding of customer behavior in order to deliver more relevant marketing that consumers have come to expect. Acquisition teams use the platform to predict the lifetime value of customers acquired through different marketing channels, while retention teams use the platform to manage customer-specific retention marketing campaigns. Custora integrates with popular email service providers to enable marketers to test any promotion or discount on any customer segment, to measure the impact of any offline or online marketing campaign.

"Our platform helps brands quickly identify how each customer is unique, then act upon that knowledge to deliver more relevant and effective marketing. The days of thinking about the 'average customer' are over," said Custora Co-founder and CEO Corey Pierson. "Custora is honored to be recognized as one of the Time Inc.'s 10 NYC Startups to Watch and we look forward to further building our company as well as continuing to help expand the NYC tech economy."

About Custora
Custora is a predictive marketing analytics platform that helps retailers to identify their most valuable customers and keep them coming back. Custora analyzes transaction data to better understand and forecast shopping behavior, enabling more relevant, timely, and effective marketing. Based in New York City, the company was founded in 2011 by entrepreneurs Corey Pierson and Jon Pospischil, and works with more than 50 of the top online retailers including Etsy, Birchbox, Fab and LivingSocial.

About Time Inc.
Time Inc., a division of Time Warner, is one of the largest branded media companies in the world. The company's magazines reach more than 130 million Americans each month, and its websites attract nearly 50 million unique visitors each month. With influential brands such as TIME, PEOPLE, SPORTS ILLUSTRATED, InStyle, and REAL SIMPLE, Time Inc. is home to celebrated events and franchises including the FORTUNE 500, TIME 100, PEOPLE's Most Beautiful and SPORTS ILLUSTRATED'S Sportsman of the Year.

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