SOURCE: MOSCOT

MOSCOT

January 15, 2015 10:07 ET

Cut the Cake: MOSCOT Turns 100 With the Introduction of the 100 Year Anniversary Collection

NEW YORK, NY--(Marketwired - Jan 15, 2015) - MOSCOT, the New York City institution renowned worldwide for its iconic eyewear, marks its 100th birthday with The MOSCOT 100 Year Anniversary Collection, an homage to The LEMTOSH, which graces the faces of countless fans worldwide, and has served as the calling card for free-spirited intellectuals and artistes for generations.

The MOSCOT 100 Year Anniversary Collection features three new Special Edition LEMTOSH that honor the past, with an eye on the future: The LEMTOSH WOOD, LEMTOSH FOLD, and LEMTOSH smart.

"Our MOSCOT 100 Year Anniversary Collection combines The LEMTOSH's classic sophistication with new and innovative design elements that truly reflect the ethos of our brand," said Harvey Moscot, Owner of MOSCOT. "The LEMTOSH has always held a special place in our heart, so we're excited to inaugurate our 100 Year celebration with the launch of this very special Collection."

Reminiscent of Great Grandpa Hyman's historical wooden pushcart, from which MOSCOT sold its first pair of glasses, LEMTOSH WOOD features real wood inlayed in acetate -- the perfect amalgamation of old and new.

The LEMTOSH FOLD goes where no LEMTOSH has gone before: tucked into tailored pockets and squeezed inside tiny clutches. Combining classic design with cutting edge technology, The LEMTOSH FOLD literally folds into pocket-sized perfection.

Layering MOSCOT's classic Pantone 602-C Yellow with Matte Black acetate, LEMTOSH smart is a clever incarnate, and can be purchased with or without the special, limited two-seater convertible smart fortwo edition MOSCOT!

The LEMTOSH FOLD, LEMTOSH WOOD and LEMTOSH smart feature the MOSCOT 100 Year Anniversary Silver Emblem on the temple tip, and are accompanied by a Special Edition 100 Year Anniversary MOSCOT tote bag, chamois, and case.

Birthday wishes do come true!

The LEMTOSH WOOD
Harkening back to first generation Hyman Moscot's wooden pushcart, and second-generation Sol's wooden fig trays (which MOSCOT still uses to display The LEMTOSH and friends today), The LEMTOSH WOOD translates 100 years of MOSCOT history into one iconic frame. It's the LEMTOSH you love made with real wood inlays on the frame front and temples, for a look that redefines old school.

FEATURES:
Made from acetate with diamond-shaped rivets on the front and temples, a key hole bridge, real seven barrel hinges, anniversary temple tip emblem décor, and 100 Year temple stamping in Silver. Available as ophthalmic, and as a sunglass with real glass sun lenses.

The LEMTOSH FOLD
The LEMTOSH FOLD kicks history forward, combining classic design with cutting edge technology for a frame that is pocket-sized perfection. With reinforced snap-in magnets, and extra sturdy hardware, just fold the temples down and in and go! Comes standard with its own custom hard case.

FEATURES:
Made from acetate with exposed magnetic vertical hinges on the temples, diamond-shaped rivets on the front and temples, a key hole bridge, real seven barrel hinges, anniversary temple tip emblem décor, and 100 Year temple stamping in Silver. Only available as a sunglass with real glass sun lenses.

The LEMTOSH smart
The LEMTOSH smart cleverly layers MOSCOT's Pantone 602 C Yellow in between Matte Black acetate for a Special Edition LEMTOSH that's been 100 years in the making. Wear it on the street, or behind the wheel, for a look that's subtle and bold at the same time. Genius!

FEATURES:
Exposed yellow acetate layered between block acetate, with diamond-shaped rivets on the front and temples, yellow skiving on the inside of the temples, a key hole bridge, real seven barrel hinges, anniversary temple tip emblem décor, and 100 Year temple stamping in Silver. Only available as ophthalmic with The MOSCOT smart Drive Package sold separately.

The MOSCOT smart Drive Package
The MOSCOT smart Drive Package is the apex of fun and function with three different Clip-on Lens combinations for optimum optics while driving: a Silver Clip with Vermillion Lenses for overcast conditions; a Yellow Clip with polarized G-15 Lenses for sunny conditions, and a Black Clip with high contrast Yellow Lenses for night conditions all housed in a soft and functional, tri-fold case. Take that, Mother Nature!

PRICING AND AVAILABILITY
The LEMTOSH WOOD retails for $290 USD as ophthalmic and $320 USD with G-15 Real Glass Sun Lenses, LEMTOSH FOLD retails for $390 USD with G-15 Real Glass Sun Lenses, The LEMTOSH smart retails for $270 USD as ophthalmic, and are available now at MOSCOT Shops, online at moscot.com, and in specialty retail and optical shops worldwide.

The MOSCOT smart Drive Package retails for $250 USD and is available February 28, 2015 at MOSCOT Shops, online at moscot.com, and in specialty retail and optical shops worldwide.

Sold separately, the special, limited smart fortwo edition MOSCOT, a smart fortwo cabrio, that preserves the simple joy of driving, will make its international debut on February 28th in Milan, Italy before being showcased at the Geneva International Motor Show from March 5th until 15th. Only 100 cars will be sold worldwide. More details to follow on February 28th, 2015.

For more information on new and existing styles from all MOSCOT Collections, and for a complete list of shops selling MOSCOT eyewear, please visit moscot.com.

MEDIA CONTACT
For samples and/or high-resolution photos, or to speak with MOSCOT executives, please contact Jessica Penzari at 718.522.9875, or via email at jessica@moscot.com. For more information on new and existing styles from all MOSCOT Collections, and for a complete list of shops selling MOSCOT eyewear, please visit moscot.com.

ABOUT MOSCOT
MOSCOT is a New York City institution renowned worldwide for its iconic eyewear -- The MOSCOT Originals, MOSCOT Spirit, and MOSCOT Sun Collections. MOSCOT infuses its unmistakably refined, downtown aesthetic with nearly 100 years of eyewear expertise and unparalleled craftsmanship to create its timeless eyewear. While now recognized as a global fashion brand, MOSCOT remains, at heart, a neighborhood optical shop.

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