SOURCE: CUTCO Cutlery

Kitchen cutlery, knives, kitchen accesories, utensils, Vector Marketing, knife

March 10, 2011 14:41 ET

CUTCO Cutlery Renews Support of Go Red For Women®

OLEAN, NY--(Marketwire - March 10, 2011) - While strides have been made, heart disease remains the number one killer of women and men today. That's why CUTCO Cutlery Corp. is extending its commitment to the American Heart Association's Go Red For Women® movement for another year.

Since February 2007, the kitchen cutlery company has donated over $600,000 to Go Red For Women. In the last year alone, CUTCO donated $192,000, topping its initial goal of $100,000. The money was raised through a $75,000 corporate donation and additional $117,000 from a 10-percent donation from the sales of exclusive four-piece red table knife sets and red super shears.

"We truly take this cause to heart," said Steve Pokrzyk, director of marketing for Vector Marketing, the exclusive marketer of CUTCO Cutlery. "Heart disease is the number one killer of women, but it can be prevented and Go Red For Women has made great progress in getting women to think about prevention."

To help Go Red For Women continue its fight against heart disease and help raise awareness of the number one killer of women, CUTCO is extending its commitment through Feb. 28, 2012.

Between March 1, 2011, and February 28, 2012, CUTCO will donate $75,000 to the American Heart Association's Go Red For Women movement, plus an additional donation of 10 percent of the purchase price of every 4-Pc. Red Table Knife Sets and Red Super Shears sold, for a minimum donation of $100,000.

About Go Red For Women

Go Red For Women is the American Heart Association's solution to save women's lives. With one out of three women still dying from heart disease, we are committed to fighting this No. 1 killer that is preventable. GoRedForWomen.org, a premier source of information and education, connects millions of women of all ages and gives them tangible resources to turn personal choices into life-saving actions. We encourage women and the men who love them to embrace the cause. For more information please visit GoRedForWomen.org or call 1-888-MY-HEART (1-888-694-3278). The movement is nationally sponsored by Macy's and Merck & Co., Inc.

About CUTCO Cutlery

CUTCO is the largest manufacturer and marketer of kitchen cutlery and accessories in the United States and Canada. CUTCO products include kitchen knives, block sets, utensils and sporting knives. All CUTCO products are marketed directly to consumers and are backed by the company's "Forever Guarantee," which ensures that CUTCO's cutlery stays within families for generations. For more information about CUTCO, call toll free 800-828-0448, visit www.CUTCO.com or www.facebook.com/CutcoCutlery.

Contact Information

  • Contact:
    Kathleen Donovan
    CUTCO Cutlery
    Senior Public Relations Coordinator
    716-373-6141, ext. 3026
    kdonovan@CUTCO.com