SOURCE: Aberdeen Group

December 11, 2008 13:00 ET

Cutting Costs and Improving Operational Efficiency With Business Process Management (BPM)

Best-in-Class Organizations Reduced Operating Costs by an Average of 26% Through the Use of BPM Technologies

BOSTON, MA--(Marketwire - December 11, 2008) - In the newly released research report, "BPM and Beyond: The Human Factor of Process Management," Aberdeen Group, a Harte-Hanks Company (NYSE: HHS), found that Best-in-Class organizations drove a weighted average 26% year over year reduction in operating costs by leveraging process management strategies, tactics, and tools. This study collected data from more than 230 end-user organizations and found that these companies are working to build a culture around process management in order to achieve substantial improvements in operational efficiency and customer service. To obtain a complimentary copy of the report, visit: http://www.aberdeen.com/link/sponsor.asp?cid=5464.

In a constantly fluctuating marketplace, achieving a competitive position is closely linked to an organization's agility and their ability to respond quickly to business opportunities. IT complexity and redundant operational processes lead to unnecessary cost and effort, the elimination of which can serve as a springboard to organizational growth. By gaining visibility into the core and crucial processes that serve as the engine of a business, companies have been able to strip out process waste and run leaner. Prior Aberdeen research justifies the notion that BPM tools are an important technology enabler in achieving this efficiency. As BPM technology has advanced and started to permeate more layers of the organization, this visibility and monitoring capability has now been passed beyond the walls of the IT organization and into the hands of more business focused users. This expansion of BPM has enabled a key foundation of operational visibility for the non-power users and paved the way for a more human focused approach to process management. With a focus on augmenting several internal capabilities around process, organization, knowledge management, and performance measurement, Best-in-Class companies have been able to foster a breeding ground for BPM use, ultimately leading to considerable performance improvements.

"Companies that have implemented BPM successfully and produced demonstrable performance improvements are the ones that have spread its functionality throughout several areas of the business," explains Michael Lock, Research Analyst for Business Intelligence at Aberdeen Group. "Best-in-Class companies in particular have shown the broadest adoption of BPM within the organization. Regardless of the types of technologies in use and the application of the technology, top performing companies have a common approach to BPM. This strategy encompasses a strong foundation of organizational capability to help measure, monitor, improve, and optimize their business processes for use in a wider range of applications across the company."

The report is aimed at educating the end-user community as to how Best-in-Class organizations are improving organizational maturity and leveraging a suite of technology enablers to bring about marked improvements in operational efficiency and customer service. The report recommends clear actions for Industry Average and Laggard SMBs to achieve these types of performance improvements and draw closer to the Best-in-Class.

A complimentary copy of this report is made available due in part by the following underwriters: Appian and Satyam. To obtain a complimentary copy of the report, visit: http://www.aberdeen.com/link/sponsor.asp?cid=5464.

For additional access to complimentary Information Technology Research, please visit http://research.aberdeen.com/index.php/-information-technology

About Aberdeen Group, a Harte-Hanks Company

Aberdeen is a leading provider of fact-based research and market intelligence that delivers demonstrable results. Having benchmarked more than 30,000 companies in the past two years, Aberdeen is uniquely positioned to educate users to action: driving market awareness, creating demand, enabling sales, and delivering meaningful return-on-investment analysis. As the trusted advisor to the global technology markets, corporations turn to Aberdeen™ for insights that drive decisions.

As a Harte-Hanks Company, Aberdeen plays a key role of putting content in context for the global direct and targeted marketing company. Aberdeen's analytical and independent view of the "customer optimization" process of Harte-Hanks (Information - Opportunity - Insight - Engagement - Interaction) extends the client value and accentuates the strategic role Harte-Hanks brings to the market. For additional information, visit Aberdeen http://www.aberdeen.com or call (617) 723-7890, or to learn more about Harte-Hanks, call (800) 456-9748 or go to http://www.harte-hanks.com.

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