Afexa Life Sciences Inc.

Afexa Life Sciences Inc.

December 21, 2006 09:00 ET

CV Technologies Inc.: Be Careful Under the Mistletoe this Festive Season

Kissing Loved Ones Could Spread More than Holiday Cheer

EDMONTON, ALBERTA--(CCNMatthews - Dec. 21, 2006) - CV Technologies Inc. (TSX:CVQ):

Hanging out under the mistletoe may do more than just attract a peck on the cheek or a kiss on the lips this holiday season. It could leave you sniffling your way through Christmas.

Christmas is a time for caring and families and one certainly doesn't want to be a Grinch, but taking care of sick loved ones could make the holidays miserable. That's because a recent national survey reveals that a large number of Canadians might be facing a less merry little Christmas because they are lowering their defences and nursing ill family members; 33% of respondents provide sick loved ones with care and 26% maintain the same behaviour whether loved ones are ill or healthy.

Still, you may see Mommy kissing Santa Claus but in a significant number of cases you won't catch her kissing poor old Dad if he's come down with a cold. The survey concludes that one in three Canadians won't kiss their loved ones or they'll avoid them completely if they've got colds.

With the Holiday Season in full swing and contagious diseases regularly grabbing headlines, the maker of COLD-fX®, the #1 cold and flu remedy in Canada, is issuing Canada's largest ever survey examining Canadians' perceptions of colds and flu. The survey, conducted by CROP/Environics, polled 1,748 people throughout Canada.

The unwanted gift of a cold or flu ranks right up there with the reindeer tie or cheap perfume Aunt Sophie got you last year.

And, at this year's New Year's bash when that special or even not-so-special someone zooms in for a midnight kiss, remember, especially at this time of the year, it's sometimes best to turn the other cheek. And forget about shaking hands. In the workplace, six out of ten Canadians avoid shaking hands or any physical contact. Many even tell coworkers who have colds to go home.

"To stay healthy over the holidays two of the most important things to remember are to wash your hands and keep your immune system strong," says Dr. Sharla Sutherland, Senior Director of Regulatory and Scientific Affairs for CV Technologies. "And it's probably best to avoid kissing anyone with a cold or sharing a candy cane with them."

The survey yielded a number of other findings, including:

- While 12.5% of respondents said they avoid all contact with a family member who is sick, the number jumps to 24% with coworkers who are ill

- At work, a further 17.9% said they avoid shaking hands with coworkers who have a cold and another 18.4% tell colleagues to go home

- Residents in the Maritimes, Ontario, Manitoba, Saskatchewan, Alberta and B.C. are more than twice as likely as Quebecers to call-in sick if they come down with colds;

- When Canadians come down with colds, just 16% of them call in sick; of those who report to work, a whopping 79% admit they are less productive;

The survey suggests that Canadians are not as phobic about germs and colds as Canadian comedian Howie Mandel, but they do seem to be adopting some habits of actress Cameron Diaz and financier Donald Trump. According to the book The Germ Freak's Guide to Outwitting Colds and Flu, Mandel, host of Deal or No Deal, built a guesthouse where he could stay when his kids got sick. The book reports Diaz opens public doors with her elbows and Trump tries to avoid handshakes to prevent colds and flu.

The effects of colds and flu are far reaching. The annual cost to the North American economy from colds and flu in lost productivity and medical costs is $45 billion. Nearly 200 million school days are missed and parents missed 125 million workdays to take care of their children. Between 4,000 and 8,000 Canadians die of influenza and its complications annually, depending on the severity of the season.


The survey was conducted by CROP/Environics. A sample of 1,748 Canadians aged 18 to 65 was polled between Oct. 10 and Oct. 24, 2006. The survey was divided in two phases: a Quebec phase with 1,002 respondents followed by a phase in the rest of Canada with 746 respondents. The margin of error is +/- 2.3%, 19 times out of 20. When data for one region are analysed separately, the regional margins of error are as follows: Maritimes +/- 11.7 %, Ontario +/- 5.0 %; BC +/- 8.6 %; West +/- 7.5 % and Quebec +/- 3.09%.

About CV Technologies Inc.

CV Technologies, founded in 1992, is a global leader in the development and commercialization of naturally derived, evidence based, natural therapeutics for disease prevention and health maintenance. The Company's lead product - COLD-fX® - strengthens the immune system and is widely used as a leading over the counter remedy (OTC) for preventing and relieving cold and flu infections. COLD-fX®, with its unique and patented active ingredient was standardized according to the Company's ChemBioPrint® (CBP) Process. The CBP process precisely identifies the chemical profile and biological activity of multi-active compounds in evidence-based natural therapeutics. The CBP process also provides a manufacturing protocol that ensures each batch of the final product delivers verifiable and provable health benefits.

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