SOURCE: Canadian Wildlife Federation

June 24, 2015 14:05 ET

CWF "Great Canadian Campout" Strives to Get 1 Million Canadians Camping

Singer Johnny Reid Joins CWF in Encouraging Canadians to Connect With Nature

OTTAWA, ON--(Marketwired - June 24, 2015) - Canadian Wildlife Federation (CWF) announced today that its annual "Great Canadian Campout" (GCC) program is once again encouraging Canadians to connect with nature through camping. With school ending, Canada Day on the horizon and summer vacations in full swing, the CWF Great Canadian Campout program is designed to inspire Canadians to experience the great outdoors, whether in a national park of in their own back yards.

Helping promote the CWF Great Canadian Campout is multi-Juno and CCMA winner Johnny Reid, who has signed on as spokesman for the Campout and is featured in the initiative's new PSA airing nationally this summer. "I am humbled to be involved with an organization that does so much to protect and create awareness of the wildlife in a country that has given me so much," said Johnny, who is currently on tour.

CWF is giving Johnny Reid fans a chance to see him in concert July 19th at Ottawa Bluesfest. Everyone who helps CWF spread the word by sharing the new PSA across their Facebook, Twitter or Instagram pages with the hashtag #GreatCanadianCampout will be eligible to win two tickets along with two meet and greet passes. The PSA and full contest details are available at GreatCanadianCampout.ca.

The ultimate goal of the CWF Great Canadian Campout is to get one million Canadians camping by Canada's 150th birthday in 2017. Every person who commits to camp at GreatCanadianCampout.ca. will receive CWF's guide to Canada's greatest hikes. The GCC website also features recipes, songs, tips, apps for stargazing as well as multilingual Learn to Camp guides. These comprehensive guides are available in Chinese, Spanish, Tagalog, Punjabi, French and English in partnership with Parks Canada.

"No matter where you live in Canada, our country boasts some of the most amazing wildlife and wild spaces in the world," says Wade Luzny, CWF CEO and Executive Vice-President. "Together with our partners Burnbrae Farms, Eco-Alkaline and Parks Canada, we encourage everyone to celebrate Canada Day and being Canadian by joining in the Great Canadian Campout and connecting with natural world that is around them."

About the Canadian Wildlife Federation:
The Canadian Wildlife Federation is a national non-profit charitable organization dedicated to ensuring an appreciation of our natural world and a lasting legacy of healthy wildlife and habitat. By spreading knowledge of human impacts on the environment, developing and delivering educational programs, sponsoring research, promoting the sustainable use of natural resources, recommending policy changes and co-operating with like-minded partners, CWF encourages a future in which Canadians can live in harmony with nature. For more information, visit CanadianWildlifeFederation.ca.

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