July 08, 2008 12:38 ET

CX Digital Media Leads Industry With the Launch of Its Affiliate Advisory Board

TORONTO, ONTARIO--(Marketwire - July 8, 2008) - CX Digital Media, a division of Cyberplex Inc. (TSX:CX), a leader in web advertising solutions and online customer acquisition strategies, today announced the launch of its Affiliate Advisory Board, a dynamic group of web publishers from a variety of verticals and web publishing specialties.

The formation of CX's Affiliate Advisory Board is the first of its kind within the CPA online advertising industry. The CX Affiliate Advisory Board (AAB) members represent the leading Cost per Action (CPA) web publishers in North America and set the foundation for what industry experts predict will be the fastest growing niche in the online advertising market.

Leading with innovation, the mission of CX's Affiliate Advisory Board is a peer-to-peer forum to discuss strategic updates on emerging trends, business challenges, legislation and regulation, and to further drive adoption of performance based advertising models.

"The AAB's input will be reflected in our business as we continue our trend of aggressive growth and innovation within the online advertising industry," said Geoffrey Rotstein, CEO & President, Cyberplex Inc.

"I am thrilled I was invited to join CX Digital Media's Affiliate Advisory Board at this pivotal point in the development of the industry," say Gauher Chandry, Author, Pay Per Click Formula. "It is exciting to be able to participate in a forum of my peers to discuss best practices, industry trends and the overall growth within the CPA marketplace."

About CX Digital Media

CX Digital Media, a division of Cyberplex Inc., is Canada's largest performance-based online advertising company specializing in customer acquisition strategies and conversion.

With its proprietary real time tracking technology, and leveraging a vast network of publishers, CX Digital Media generates the largest precision reach and most effective advertising in the industry.

About Cyberplex Inc.

Cyberplex Inc. (TSX:CX) is a leader in providing web advertising solutions and online customer acquisition strategies, as well as application expertise, to its clients.

The Company, through its subsidiaries, has developed a proprietary affiliate network which combined with advertising relationships and teams of technology consultants and design, usability and solutions specialists, assist customers with all aspects of their web-based programs as they design, develop and promote solutions that deliver results. Cyberplex is frequently the firm of choice for business leaders looking for reliable solutions. Cyberplex serves clients across Canada and the US, and is headquartered in Toronto, Canada with offices in San Diego and Halifax.

Forward-Looking Statements

This news release may contain forward-looking statements that are based on management's current expectations and are subject to known and unknown uncertainties and risks, which could cause actual results to differ materially from those contemplated or implied by such forward-looking statements. Cyberplex is under no obligation to update any forward-looking statements contained herein should material facts change due to new information, future events or otherwise.

Contact Information