REDWOOD CITY, CA--(Marketwired - June 22, 2016) - Cyara Solutions Corp., provider of the market-leading omnichannel discovery, testing and monitoring platform which helps enterprises accelerate their delivery of flawless customer experience at scale, announced today that it has expanded its Canadian-based team and has opened its Point of Presence (POP) and datacenter.
"Canada is a significant market that deserves dedicated investment," said Bill Aston, General Manager and Vice President for Cyara. He pointed to recent studies that have shown that Canadians are less likely to complain about poor customer service. This makes it even harder for Canadian companies to know what is working and what isn't. Canadian consumers will just "quietly leave" instead of raising a fuss. This means that Canadian companies will be "quietly losing" customers to competitors that offer better customer service. "We have a track record of accelerating CX improvement and doing so at a lower cost and greater level of predictability. This is THE game changer for many industries including banking and financial services who are struggling to differentiate themselves," Aston said. "We have added in-country Account Support, Professional Services and Engineering support and have now rounded out the investment with a datacenter and POP dedicated to Canada. Cyara has several blue chip customers in Canada that will benefit from this investment, and we look forward to expanding those relationships and adding many new ones in the very near future."
Cyara tests the customer experience for many of the largest and most complex contact centers around the globe for companies with the most recognizable brands in the world. They do this by placing simulated phone calls, emails and chat interactions into a customer's environment, where they appear to be "Live" customer interactions. Agents are simulated as well and add to the breadth and depth of the testing process. By increasing the volume and/or complexity of these transactions, Cyara can test the performance of the customer's environment under load conditions and can monitor to identify other issues that could negatively impact the customer experience.
"A POP enables us to generate phone calls for testing locally within Canada, which provides better quality than is possible by going across international borders," said Yogendra Segar, Manager, Cloud Operations for Cyara. The new POP will give Cyara multiple POPs in every region of the world. Cyara is able to emulate traffic patterns on a global basis in multiple languages, truly simulating real customer traffic on a global basis.
As the global, market-leading provider of an omnichannel customer experience testing and monitoring platform, Cyara was named a Gartner Cool Vendor in CRM Customer Service and Customer Support in 2015. Cyara accelerates the delivery of flawless customer experiences for voice and digital channels at scale while reducing the risk of customer-facing defects. Every day, millions of flawless customer interactions are delivered by some of the most recognizable brands in the world that use the Cyara Platform. For more information, please visit www.cyara.com, or connect with Cyara on LinkedIn, Twitter and Facebook.