SOURCE: HookLogic

HookLogic

December 02, 2014 14:39 ET

Cyber Monday Hits Record-Breaking Highs for Major Retailers, HookLogic Finds

Search Commerce Leader Sees Traffic and Conversion Rates Soar

NEW YORK, NY--(Marketwired - Dec 2, 2014) - Cyber Monday saw a surge in shopping searches on major retail sites, according to HookLogic, the commerce search advertising leader, which saw four billion shopping searches in November alone. HookLogic, whose Retail Search Exchange serves as a gateway for brands to promote their products on the sites of 20 of the Internet's top retailers, reports that product page views were up on Cyber Monday 5.5 times compared to the pre-holiday daily averageThis compares to Black Friday's increase of 4.8 times. HookLogic's network now reaches as many shoppers as Amazon, according to data from comScore (Sep 2014), and is expected to surpass it in early 2015.

During Cyber Monday, a work day for many, retail site traffic peaked during the 9 - 10pm EST timeframe. In comparison, Thanksgiving peaked from 9-10pm EST, and Black Friday traffic was highest from 11am-12pm. HookLogic observed a similar pattern in 2013.

HookLogic estimates that mobile web searches on smartphones had their highest day on Sunday, November 30, rising more than 25% above the pre-holiday average, indicating that travel delays and journeys back home, along with larger screen sizes, may have contributed to more shopping on phones.

"I am thrilled to see that so many of our advertisers and retail partners just went from a very big Black Friday to a record-breaking Cyber Monday -- the biggest online shopping day in history," said HookLogic CEO Jonathan Opdyke. "These two big days are great indicators for a very successful holiday season, and the momentum is immense."

Moreover, conversion rates -- product detail page views resulting in sales -- were up 3.4 times on Cyber Monday over the pre-holiday average, compared to 2.25 times on Black Friday. 

About HookLogic
HookLogic, the global leader in commerce search advertising, partners with the world's leading retailers, online travel agencies, and automotive companies to provide marketers unprecedented access to active category shoppers and a clear view into resulting sales attribution. The company's high-performance vertical marketing programs accelerate sales for product brands, marketplace sellers, hoteliers, and automotive marketers. Network partners and advertisers including Network partners and advertisers including Walmart, Target, Asda, Intel, L'Oreal, Expedia, Priceline, General Motors, and Chrysler use HookLogic to increase sales and monetize site traffic. Backed by Bain Capital Ventures and Intel Capital, HookLogic is headquartered in New York City, with offices in Ann Arbor, Atlanta, and London, UK. For more information, please visit www.hooklogic.com or call (646) 467-8200.

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