SOURCE: Mercent


November 29, 2011 13:31 ET

Cyber Monday Online Spending Up 29% vs. Year Ago; Mercent eCommerce Performance Index Reports Solid Retail Sales Growth

SEATTLE, WA--(Marketwire - Nov 29, 2011) - Mercent™, a leading technology company that enables retailers to profitably reach and convert more shoppers online, today released its Mercent Retail eCommerce Performance Index™ (MEPI) for Cyber Monday 2011. The MEPI is a quarterly report that measures year-over-year growth of same-seller gross merchandise value (GMV) for national brand name retailers selling across leading eCommerce sales channels. Mercent supplements its quarterly distribution of the MEPI with annual holiday MEPI reports measuring key shopping days during the holiday selling season.

  • For the 24 hours of Cyber Monday (November 28), Mercent reports a solid 29% increase in same-seller GMV for online retailers selling through Mercent Retail™ versus Cyber Monday 2010, making it the strongest online spending day to date in 2011. In this same period, same-seller GMV for Mercent retail clients participating in Amazon's "Selling on Amazon" third-party marketplace program also grew 35% relative to Cyber Monday 2010.

  • Mercent previously reported U.S. retail e-commerce sales for Black Friday (November 25) spiked 23% relative to the same period in 2010. Same-seller GMV for clients participating in Amazon's "Selling on Amazon" third-party marketplace program during Black Friday increased by 27% versus Black Friday 2010.

  • Thanksgiving Day (November 24) -- traditionally a lighter day for online retail holiday sales, achieved a solid 18% increase in GMV by relative to the same 24-hour period in 2010. Additionally, same-seller GMV for Mercent retail clients participating in Amazon's "Selling on Amazon" third-party marketplace program grew 28% relative to Thanksgiving Day 2010; and 34% relative to the five calendars days leading up to Thanksgiving Day 2011.

Mercent eCommerce Performance Index
2011 Holiday Season To Date vs. Corresponding Days in 2010
U.S. Online Retail Spending
Source: Mercent
Holiday Shopping Period All Channels Amazon
Cyber Monday (Nov. 28) 29% 35%
Black Friday (Nov. 25) 23% 27%
Thanksgiving Day (Nov. 24) 18% 28%
First 25 Days of Holiday Shopping (Nov. 1-25) 11% 36%

"We predicted a strong Cyber Monday following industry record high weekend retail sales, and final figures from Mercent's eCommerce Performance Index came in as forecasted," stated Eric Best, CEO of retail technology provider Mercent. "For the 24 hours of Cyber Monday Mercent reports 29% growth in online retail sales, a welcome revenue boost for the retail industry which has struggled through the challenging economy. Aggressive advertising, free shipping promotions and attractive merchandise discounts, complemented by the convenience of shopping online have enticed millions of consumers to spend their holiday dollars online -- retailers looking to maintain this positive momentum in the run up to Christmas should remain focused on heavy promotional and pricing activities."

Mercent eCommerce Performance Index™ Methodology:
The methodology for the Mercent eCommerce Performance Index comparison matches all prior studies and reports retail transactions driven through Mercent's network of online shopping and advertising channels, including comparison shopping engines (CSEs), third-party seller marketplaces, and affiliate programs. To ensure continuity and to eliminate artifact associated with new customer ramp, the Mercent eCommerce Performance Index only references retailers live on the Mercent Retail platform prior to and during the entire reported term. Information regarding Mercent Retail shopping feed management technology, Mercent Performance marketing services, and the complete list of online marketing channels in the Mercent Shopping Network are available at

About Mercent:
Mercent ensures the world's leading retailers are visible, competitive and profitable where consumers shop online. Through its award-winning Mercent Retail™ SAAS technology and Mercent Performance™ professional services, Mercent helps the world's most successful online merchants including 1-800-Flowers, Bass Pro Shops, GUESS?, L'Occitane USA, HSN and others, maximize their online marketing performance to drive inventory velocity, customer acquisition, revenues and profits. Supported online shopping destinations include, Google, eBay, Bing, comparison shopping engines (CSEs), affiliate networks, social shopping sites, and paid search and display advertising campaigns. The company was founded by veterans, is venture-funded, and is based in Seattle, WA. For more information, visit

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Contact Information

  • Mercent PR Contact:
    Kristine Szarkowitz
    Email Contact
    (Tel:) 206.310.5323