SOURCE: Mercent

Mercent

November 30, 2010 00:51 ET

Cyber Monday Pushes Strong Intraday Retail Sales Results; Mercent eCommerce Performance Index™ Reporting Double-Digit Growth

SEATTLE, WA--(Marketwire - November 30, 2010) - Mercent™, a leading provider of on-demand marketing solutions for retailers, released intraday retail sales results for Cyber Monday, November 29, 2010 through its Mercent eCommerce Performance Index™ (MEPI).

The Mercent eCommerce Performance Index is a quarterly eCommerce report that measures year-over-year (YOY) aggregate same-seller gross merchandise value (GMV) across online sales channels and shopping destinations supported by the Mercent Retail™ channel management platform, including Amazon.com, Google, Microsoft Bing, Yahoo!, eBay, and more than 70 others. Mercent supplements its quarterly MEPI with separate holiday reports that measure 24 hours of online retail sales for the combined days of Thanksgiving Day and Black Friday, and 12 and 24 hours of Cyber Monday retail sales. 

As of mid-day Cyber Monday, November 29th, 2010, Mercent reports 33% growth overall same-seller online retail GMV across all channels; an increase of 83% in same-seller GMV of Mercent clients participating in Amazon's "Selling on Amazon" third-party marketplace program; and increased same-seller GMV sales on Google's Product Search advertising program of 18%.

"The first half of Cyber Monday is off to a very positive start and outperforming our original expectations. It is clear consumers are in higher 'spend mode' as compared to last year, signaling a positive holiday retail shopping season especially for retailers selling online. At first glance, and based on the Mercent eCommerce Performance Index data, higher than anticipated online sales look to be driven primarily by strong and early retail marketing and promotional activity and anywhere, anytime consumer access to product pricing and offer information which conveniently enables shoppers to make prudent product purchasing decisions," said Mercent CEO, Eric Best.

Mercent eCommerce Performance Index™ Methodology:
The methodology for the Mercent eCommerce Performance Index comparison matches all prior studies and reports retail transactions driven through Mercent's network of online shopping and advertising channels, including comparison shopping engines (CSEs), third-party seller marketplaces, and affiliate programs. To ensure continuity and to eliminate artifact associated with new customer ramp, the Mercent eCommerce Performance Index only references retailers live on the Mercent Retail platform prior to and during the entire reported term. Information regarding Mercent Retail shopping feed management technology, Mercent Performance marketing services, and the complete list of online marketing channels in the Mercent Shopping Network are available at www.mercent.com.

About Mercent
Mercent is a leading provider of online channel marketing technology and services for retailers. Through its award-winning Mercent Retail™ SAAS technology and Mercent Performance™ professional services, Mercent helps the world's most successful online merchants including 1-800-Flowers, Bass Pro Shops, Brookstone, GUESS?, L'Occitane USA, Redcats Group, and REI optimize online shopping channel marketing campaigns to drive customer acquisition, revenues, profits, and inventory velocity. Mercent is the single point of integration with a vast online advertising network that includes transactional marketplaces such as Amazon.com and eBay; comparison shopping engines (CSEs) such as Shopping.com and NextTag; affiliate marketing programs such as LinkShare and the Google Affiliate Network; and other product advertising channels including Microsoft Bing Shopping and Google Product Listing Ads (PLA). The company is a 'Selling on Amazon.com' Certified System Integrator, Buy.com Gold Certified Partner, eBay Certified Provider and certified Google Product Search Partner. Founded by a seasoned team of Amazon.com veterans, Mercent is a venture-funded company based in Seattle, WA. For more information, visit www.mercent.com.

Contact Information

  • Mercent PR Contact:
    Kristine Szarkowitz
    Email Contact
    Tel: 206.310.5323