SOURCE: Mercent

Mercent

November 30, 2010 19:07 ET

Cyber Monday Rings in Huge Holiday Sales for Retailers; Mercent eCommerce Performance Index™ Reports Revenue Increase Across Top Online Channels

SEATTLE, WA--(Marketwire - November 30, 2010) - Mercent™, a leading provider of on-demand marketing solutions for retailers, released today its Mercent eCommerce Performance Index™ (MEPI) for Cyber Monday 2010 -- the largest online shopping day of the year with over 102 million American shoppers -- and for the extended 5-day shopping weekend starting Thanksgiving Day and ending Cyber Monday.

The Mercent eCommerce Performance Index is a quarterly eCommerce report that measures year-over-year (YOY) aggregate same-seller gross merchandise value (GMV) across online sales channels and shopping destinations supported by the Mercent Retail™ channel management platform, including Amazon.com, Google, Microsoft Bing, Yahoo!, eBay, and more than 120 others. During the holiday retail selling season, Mercent supplements its MEPI by issuing two annual holiday reports that measure 24 hours of online retail sales for Thanksgiving Day, Black Friday, and Cyber Monday.

Today's release specifically includes consumer retail eCommerce growth figures for Cyber Monday, November 29th, 2010, and the five-day shopping period of November 25th (Thanksgiving Day) through November 29th (Cyber Monday), 2010.

  • For the 24 hours of Cyber Monday 2010, Mercent reports overall same-seller online retail GMV across all channels grew 34% relative to Cyber Monday 2009.
  • On Cyber Monday, same-seller GMV of Mercent clients participating in Amazon's "Selling on Amazon" third-party marketplace program increased by 75% relative to Cyber Monday 2009.
  • Same-seller GMV sales on the Google Product Search advertising program showed a 37% increase over 2009 on Cyber Monday.
2010 Key Holiday Shopping Days Versus Corresponding Days in 2009 for eCommerce Spending
 
Holiday Season Day   Online Shopping Channels
     
    ALL   Amazon   Google
November 25th(Thanksgiving Day)   32%   58%   31%
November 26th(Black Friday)   30%   105%   69%
November 29th(Cyber Monday)   34%   75%   37%
Complete 5-day Shopping "Weekend"   31%   86%   37%

"The Mercent eCommerce Performance Index reflects remarkable online retail sales performance this holiday shopping season," commented Mercent CEO Eric Best. "Year-over-year same-seller GMV across all Mercent-support channels increased 34%, and sales on Amazon and Google Product Search also grew by 75% and 37% respectively. We are confident growth this year continues to be driven by value-conscious consumers. However, this value-driven shopping trend is no longer a function of a soft economy, rather a permanent change in retail shopping behavior. With purchasing information and capabilities directly at their fingertips via browsers and mobile apps, consumers are armed with real-time data on pricing and product availability, promotions and offers, member discounts, and group-buying and local offers to evaluate every purchase. The implication for retailers is the requirement to fully engage customers online and on mobile devices in deliberate and increasingly sophisticated ways in order to effectively compete, survive and thrive."

Mercent eCommerce Performance Index™ Methodology:
The methodology for the Mercent eCommerce Performance Index comparison matches all prior studies and reports retail transactions driven through Mercent's network of online shopping and advertising channels, including comparison shopping engines (CSEs), third-party seller marketplaces, and affiliate programs. To ensure continuity and to eliminate artifact associated with new customer ramp, the Mercent eCommerce Performance Index only references retailers live on the Mercent Retail platform prior to and during the entire reported term. Information regarding Mercent Retail shopping feed management technology, Mercent Performance marketing services, and the complete list of online marketing channels in the Mercent Shopping Network are available at www.mercent.com.

About Mercent
Mercent is a leading provider of online channel marketing technology and services for retailers. Through its award-winning Mercent Retail™ SAAS technology and Mercent Performance™ professional services, Mercent helps the world's most successful online merchants including 1-800-Flowers, Bass Pro Shops, Brookstone, GUESS?, L'Occitane USA, Redcats Group, and REI optimize online shopping channel marketing campaigns to drive customer acquisition, revenues, profits, and inventory velocity. Mercent is the single point of integration with a vast online advertising network that includes transactional marketplaces such as Amazon.com and eBay; comparison shopping engines (CSEs) such as Shopping.com and NextTag; affiliate marketing programs such as LinkShare and the Google Affiliate Network; and other product advertising channels including Microsoft Bing Shopping and Google Product Listing Ads (PLA). The company is a 'Selling on Amazon.com' Certified System Integrator, Buy.com Gold Certified Partner, eBay Certified Provider and certified Google Product Search Partner. Founded by a seasoned team of Amazon.com veterans, Mercent is a venture-funded company based in Seattle, WA. For more information, visit www.mercent.com.

Contact Information

  • Mercent PR Contact:
    Kristine Szarkowitz
    Email Contact
    (Tel: ) 206.310.5323