SOURCE: MyBuys, Inc.

MyBuys, Inc.

December 09, 2010 07:00 ET

Cyber Monday Sales Rocket 23% With Strong Holiday Season Underway

November Health Vastly Improves On Strength of Early Holiday Numbers

REDWOOD CITY, CA--(Marketwire - December 9, 2010) - MyBuys, the leading provider of personalization for multi-channel retailers, today released a special online retail report for the Thanksgiving Holiday Weekend 2010. Representing sales activity from more than 200 retailers, online revenue increased 23% on Cyber Monday, further improving on the 16% gains seen on Black Friday. Compared to Black Friday, Cyber Monday is much larger as sales were 47% higher in total orders. Furthermore, retailers increased their margins while driving impressive revenue growth as sales of non-promoted items increased 44%, and discounting declined by 11% compared to one year ago. Overall, revenue was up 23% for Cyber Monday compared to the same day one year ago.

"BabyPhat.com was able to capitalize on one of the most highly trafficked weekends," said Dan Parise, Business Development Marketing Director at eFashion Solutions, the platform provider for BabyPhat.com. "Revenue from the web increased 147% this year for us and we are excited for what the rest of the holiday season holds. We recently launched a personalized Mobile Site with MyBuys and are seeing approximately 10% of total traffic and upwards of 3% of online revenue coming from MyBuys Mobile. Mobile is growing rapidly and MyBuys is optimizing all of it for us."

The company also released the November 2010 edition of the E-commerce Health and Wellness Index™. November was exceptional for the e-commerce industry as total revenue increased 41% and revenue from full-priced item sales was up 52% versus the same period last year. These increases drove the index up 17.3% compared to the previous release in October 2010, amounting to a record health increase of 61% compared to the same month one year ago. The increase is attributed to a 42% decrease in the number of orders with promoted items and a 50% increase in orders without promoted items present. Revenue from promoted goods dropped 31%. The average depth of discount dropped 2% point to 25.2%. 

"E-commerce results are higher as retailers are growing through innovation of new offerings and better marketing, not through discounting," said Robert Cell, CEO of MyBuys. "MyBuys drives the news of these innovations to consumer across channels. The net effect is higher revenues and margins."

Key Stats: Thanksgiving Holiday 2010 v. 2009  
Total revenue year-over-year ↑20%
Total revenues from products sold at list price ↑39%
Total revenues from products sold with a discount ↓36%
Change in depth of discounts ↓14%
Average Order Value for personalized transactions ↑ 4%
Average Order Value for non-personalized transactions ↓10%
   
Key Stats: November 2010 vs. November 2009  
MyBuys E-Commerce Wellness Index ↑60.6%
Total revenue year-over-year ↑41.0%
Total revenues from products sold at list price ↑51.8%
Total revenues from products sold with a discount ↓31.9%
Depth of discounts ↓ 2%
Average Order Value for personalized transactions ↑ 14%
October 2010 to November 2010 Industry Health Improvement ↑17.3%

About the MyBuys Ecommerce Wellness Index™

The MyBuys Composite Index aggregates total sales, non-promoted sales, discounted sales performance, depth of discounts, AOV and consumer impulse response from our more than 300 MyBuys clients.

About MyBuys

MyBuys is the leading provider of personalization for multi-channel retailers. The company builds deep profiles based on each individual shopper's behavior, then uses a patented portfolio of algorithms and real-time optimization to deliver the most relevant recommendations. MyBuys' clients are increasing engagement by over 100% across all channels, average order value by 45 percent, conversion rates by 90 percent, and boosting overall online revenue 10-30%. Over 300 companies, including 69 of the Internet Retailer Top 500, partner with MyBuys to offer intelligent, personalized recommendations to their shoppers. Based in Redwood City, Calif., MyBuys is a privately held company. Visit them online at www.mybuys.com.

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