SOURCE: CYBRA Corporation

CYBRA Corporation

January 05, 2015 11:49 ET

CYBRA to Showcase EdgeMagic RFID Solutions for Retailers at NRF 2015 Conference

CYBRA and Partners Team Up at 104th Big Show to Offer End to End Retail Supply Chain RFID Solutions

YONKERS, NY--(Marketwired - Jan 5, 2015) - CYBRA Corporation, the developer of EdgeMagic® RFID Platform Software, will be demonstrating RFID solutions for retailers in two partner booths at the National Retail Federation 104th Annual Big Show Convention, January 11-13 at the Jacob J. Javits Convention Center in New York City.

Responding to the retail marketplace need for proven ultra-high performance RFID solutions, Oracle has chosen CYBRA's EdgeMagic RFID Platform Software as the RFID engine inside Oracle Store Inventory Management (SIM) 14.1. The Oracle RFID-enabled SIM solution will be on exhibit at the Oracle booth (#2521). 

According to Harold Brand, CYBRA CEO, "CYBRA is proud to have been recognized by Oracle as a PartnerNetwork Gold Level Partner for our ability to integrate RFID technologies and build solutions for the Oracle Retail Global Business Unit and other Oracle business units. Oracle's selection of CYBRA as a PartnerNetwork Gold Level Partner is an important endorsement of CYBRA's RFID solution set, expertise and deep application knowledge."

Another strategic CYBRA partner is Impinj, makers of UHF RFID products including tag chips, reader chips, fixed readers, and RFID innovations that support complete solutions. EdgeMagic will be powering Loss Prevention solutions in the Impinj booth (#1570).

CYBRA offers retailers field-proven software and hardware that are engineered for the retail supply chain. From high volume DC operations through store requirements for the back room, POS, and Loss Prevention, CYBRA has successfully integrated Impinj RFID hardware at leading retail accounts.

According to Michael Shabet, Vice President of Sales & Marketing for CYBRA, "We are delivering outstanding value with RFID solutions that are helping retailers and Retail Brand Owners (RBOs) achieve real performance gains. For the first time, retailers can audit every single item in inbound and outbound cartons with greater than 99% accuracy. And instead of taking months to integrate into a retailer's existing infrastructure, EdgeMagic can be up and running in a matter of weeks. We look forward to showing attendees at the NRF conference how we can help leading retailers achieve similar productivity gains using our RFID solutions."

End to End Retail Supply Chain RFID Solutions

CYBRA has engineered the solutions by integrating the company's EdgeMagic RFID Platform Software with Impinj RFID hardware as well as custom hardware developed by CYBRA.

Here are some of the retail needs met by CYBRA's EdgeMagic RFID offerings:

In the DC 

  • High Speed Inbound Carton/Item validation
  • High Speed Outbound Order validation
  • Batch Kill for repackaging RFID tagged items.

In the Store

  • Loss Prevention
  • Seek and Find
  • Auto Move between Back Room and Selling Floor

In the Impinj booth CYBRA representatives will be showing the company's all-new EdgeMagic In Store Controller, a purpose-engineered, high performance, dust-resistant, zero maintenance server. Featuring zero noise, low heat, and minimal energy usage, the EdgeMagic In Store Controller is a solid state solution with no moving parts that is designed for maximum uptime.

Other CYBRA custom-developed hardware includes an RFID Cage designed for quick integration onto high speed conveyor lines, a Portable RFID Portal that can easily be rolled anywhere in the DC, an RFID Skid that turns any forklift into a high speed cycle counting machine, and a range of Loss Prevention enclosures to meet different retail store layouts.

About CYBRA Corporation

CYBRA Corporation is a leader in bar code and RFID technology serving customers in a wide range of industries. Thousands of organizations worldwide rely on CYBRA's innovative solutions daily as the Auto-ID engine underlying their critical applications for retail, compliance marking, shipping, inventory, warehouse management, in-plant printing and print and apply automation.

A GS1 Solution Provider and an IBM Business Partner since 1989, CYBRA develops solutions in partnership with Alien Technologies, Avery Dennison, Impinj, Jamison RFID, Motorola, SATO, Zebra Technologies, and other leading printer, reader, and RFID tag manufacturers. CYBRA is represented by a network of value added resellers throughout the United States and sales and support offices overseas.

CYBRA's EdgeMagic® is a platform for rapidly building integrated applications that locate objects and people using RFID, RTLS and other tracking technologies. EdgeMagic provides customers with the ability to quickly implement EPC (Electronic Product Code) compliance systems, and RFID closed loop track and trace applications.

MarkMagic™ Bar Code Labels, RFID Tags and Forms Software empowers customers to design virtually any type of Auto-ID document -- labels, forms, RFID tags, tickets, magnetic stripe plastic cards -- and print them on hundreds of types of general and specialized printers from laser to thermal to automated applicators.

CYBRA software has been selected as the Auto-ID engine of such leading software developers as Oracle™, Manhattan Associates™, Infor™ and VAI™, and runs on all major computing platforms including IBM Power Systems (System i, iSeries, AS/400, AIX) as well as Linux, Unix, and Microsoft Windows. For more information, go to or write to

Contact Information

  • Chuck Roskow
    VP, Operations
    CYBRA Corporation
    28 Wells Avenue
    Yonkers, NY 10701
    Tel 914-963-6600 x 210
    Email Contact