Cycle Surgery

April 11, 2011 01:01 ET

Cycle Surgery to open Specialized Concept Store in St. Martin's Courtyard, Covent Garden, London

GUILDFORD, UNITED KINDOM--(Marketwire - April 11, 2011) -Cycle Surgery have had a partnership with Specialized Bicycles for over 10 years, promoting and selling their market leading and innovative products. Now Cycle Surgery are delighted to be working with Specialized as the chosen dealer to open their newest concept store in the heart of London's Covent Garden.

The new cycle store is housed within phase one of a regeneration retail project called St Martin's Courtyard which will join two shopping areas at Long Acre and Seven Dials creating a pedestrian friendly zone that includes high profile brands including Banana Republic, LK Bennett, The White Company, Jack Wills, Bill's Café and Jamie's Italian. Our Specialized Concept Store will carry the best bikes from one of the most outstanding cycle manufacturers in the world. Renowned for innovation, design and high quality of workmanship since Mike Sinyard started the company in 1974.

In the heart of Covent Garden, the store will have an urban design style that reflects the vibrancy of the area and the character and flamboyance of local residents and the diversity of the people who travel to Covent Garden to socialize and relax. Operating over two levels, the store will be both an inspiring brand experience and a thriving bike shop for the local community.

Covent Garden has become the go to place where many leading brands have set up concept stores.

Dion Taylor, MD at Cycle Surgery had this to say

"We never forget that the underlying strength of any cycle shop is the ability to engage with every customer on every type of bike. Not only will this store have state of the art cycle products from the amazing Specialized design team, but will offer fantastic customer service and the fully equipped workshop that a central London bike shop needs at a time when cycling is growing on a daily basis. This partnership cements an already strong relationship with the Specialized Team. We are proud to be working closely with one of the best known and respected bicycle brands in the world."

The store is due to open by mid-June in time for a busy summer of riding.

Notes to Editors: Cycle Surgery is part of the Snow+Rock Group. The Covent Garden Specialized Concept store will open as the 24th Cycle Surgery store across the UK and Ireland (13th within Central London).

Specialized Concept Store: 11 Mercer Street, London WC2H 9QJ

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