SOURCE: TNS Media Intelligence/Cymfony

May 16, 2007 10:45 ET

Cymfony Named as Finalist for the 2007 MITX Technology Awards

Fourth Annual MITX What's Next Forum & Technology Awards Recognize Outstanding Technology Advancements in New England Region

BOSTON, MA -- (MARKET WIRE) -- May 16, 2007 -- Cymfony, a division of TNS Media Intelligence, today announced that it has been named as a finalist for the 4th Annual MITX Technology Awards for its entry "Social Media Analysis for Market Research Professionals." The MITX What's Next Forum & Technology Awards recognize innovative technologies developed in the New England area, as well as the individuals and organizations responsible for driving these advancements. The Massachusetts Innovation & Technology Exchange (MITX) is the region's premier association for thought leadership, technology trends, business networking and professional training and development.

Social media such as blogs, message boards and social networking sites are a tremendous wealth of information for market researchers. TNS MI/Cymfony's Orchestra platform applies social media analysis to tens of thousands of online word of mouth discussions to uncover consumer insights, quantify favorability toward brands, expose competitive opportunities in the marketplace, and track trends in emerging issues. By observing behavior on these sites, market researchers are able to reveal the real motivations of the people who care most about their brands in an unfiltered, real-time environment.

"As our fourth year in a row either as a MITX award winner or nominee, we are proud to be recognized for our ongoing leadership and innovation in social media analysis," said Andrew Bernstein, president of TNS MI/Cymfony. "In 2006, market researchers embraced social media as a way to reveal what issues are -- and are not -- top-of-mind for consumers. TNS MI/Cymfony will continue to develop technology and solutions that will help marketers gain a deeper understanding of their consumers and the factors driving their business."

"The regional economy is showing real strength, and it's in no small part due to the resurgence in the technology sector and the innovation that fuels so much of the growth," said Kiki Mills, executive director of MITX. "The MITX Technology Awards are a wonderful opportunity to recognize the companies that are leading the way and to celebrate their accomplishments and that of the entire technology community."

TNS MI/Cymfony will be recognized with the other finalists in the category of Performance Management & Analytics at an awards ceremony attended by the region's top technology and business professionals. Winners will be announced at the ceremony at the Four Seasons Hotel in Boston on Tuesday, June 5, 2007. This year's keynote speaker and special honoree is Tim Berners-Lee, Director of the World Wide Web Consortium.

The ceremony is preceded by the What's Next Forum. The topic, What's Next for The Device Web - Emerging User Experiences, will be a forward-looking discussion about the exciting new world coming the consumer's way that will provide them with a range of new, very rich experiences.

The MITX What's Next Forum & Technology Awards are sponsored by Backbone Media, Lewis PR, Microsoft, Oracle, and Technology Review.

About TNS Media Intelligence/Cymfony

TNS MI/Cymfony, tells brands and companies what people are saying about them -- whether the people are bloggers, traditional journalists or even influential consumers. TNS MI/Cymfony sifts and interprets the millions of voices at the intersection of traditional and social media to gain insights that help companies identify the people, keep on top of the issues and respond to the trends impacting their business -- at the speed of the market. We call this approach to harnessing this new dynamic "market influence analytics."

TNS MI/Cymfony pioneered the innovative technology to extract meaning from high volumes and diverse sources of text. U.S. intelligence agencies have been relying on our technology for more than 8 years. We are an innovator in the integration of social and traditional media, offering access to the greatest breadth of content sources and analytical expertise.

Contact TNS MI/Cymfony at 617-673-6000 (x2) or visit www.cymfony.com for more information.

About TNS Media Intelligence

Established in 23 countries with more than 16,000 customers, TNS Media Intelligence is part of the TNS Group, ranked #2 worldwide in marketing information. TNS Media Intelligence monitors 3 million brands worldwide across a multitude of media, including TV, radio, print, Internet, cinema and outdoor. The company offers a full range of insights and analyses, including the tracking of advertising expenditures and advertising creative, as well as news and social media monitoring and sports sponsorship evaluation.

In the U.S., TNS Media Intelligence is the leading provider of strategic advertising intelligence to advertising agencies, advertisers, and media properties. The company's tracking technologies collect advertising expenditure and occurrence data, as well as select creative executions, for more than 2.4 million brands across 20 media in North America. The U.S. headquarters are in New York City with sales locations in major markets throughout the United States.

About TNS

TNS is a global market insight and information group.

Our strategic goal is to be recognized as the global leader in delivering value-added information and insights that help our clients to make more effective decisions.

As industry thought leaders, our people deliver innovative thinking and excellent service to global organizations and local clients worldwide. We work in partnership with our clients, meeting their needs for high-quality information, analysis and foresight across our network of over 70 countries.

We are the world’s foremost provider of custom research and analysis, combining in-depth industry sector understanding with world-class expertise in the areas of new product development, segmentation and positioning research, brand and advertising research and stakeholder management. We are a major supplier of consumer panel, media intelligence and internet, TV and radio audience measurement services.

TNS is the sixth sense of business. www.tns-global.com

About MITX

Established in 1996, MITX -- the Massachusetts Innovation & Technology Exchange (MITX: "my-techs") is the industry and professional organization where technology, marketing and digital media intersect. Reaching more than 6,000 professionals in New England, MITX is a dynamic and growing community for thought leadership, building business relationships and professional training and development. Members of the MITX community take advantage of events, sponsorships, speaking opportunities and networking to make meaningful business connections and exchange innovative leadership, management and technical ideas. With more than 60 events each year, MITX provides its members with the opportunity to promote their companies to targeted audiences. MITX events also provide a valuable forum for networking to source potential business leads, partnerships, ideas, funding and other likeminded peers in the industry. MITX is headquartered in Cambridge. For more information please go to www.mitx.org.

Contact Information

  • Contact:
    Amy Goodman
    MITX
    617-871-2155 x203
    Email Contact

    Brian Cavoli
    TNS Media Intelligence/TNS MI/Cymfony
    617-673-6023
    Email Contact