SOURCE: Cynergy

July 02, 2008 10:05 ET

Cynergy Develops New Silverlight Version of Popular LineRider Game

Virtual Sledder's Fans Gain Rich, Rewarding User Experience; LineRider Featured in McDonald's Commercials

WASHINGTON, DC--(Marketwire - July 2, 2008) - Cynergy Systems, Inc., a global leader in Rich Internet application (RIA) software design and development, along with InXile Entertainment, announced the release of the next generation of the popular online game -- LineRider -- in Microsoft Silverlight. LineRider enables players to draw simple or complex landscapes with an easy-to-use pencil tool that is similar to that used in Etch-A-Sketch® and send a virtual sledder -- endearingly known as Bosh -- careening down the course. The game enjoys a cult-like following that has been created virally, through its online community where players save their tracks, set them to music and share them over YouTube.com.

Having already generated over 46 million views, LineRider was recently featured in two McDonald's commercials that promote its menu items. Line Rider has also received accolades from media worldwide. Time.com commented, "Line Rider is becoming one of the most popular flash games on the web," and The Wall Street Journal called Line Rider "Online gamers' new addiction." The Toronto Star noted that Line Rider was "a deceptively simple online game" and stated that it has become "the latest Internet addiction."

LineRider was originally created in September 2006 by Bostian Cadez, a Slovenian university student. The initial version was developed using Flash. To provide a more rewarding user experience, InXile Entertainment turned to Cynergy because of the company's depth of experience in developing rich Internet applications using Microsoft Silverlight, as well as its award-winning commitment to innovation.

Brian Fargo, chief executive officer of InXile Entertainment, commented, "LineRider and Bosh are enormously popular across a wide range of demographics. What was once a simple online game has become a thriving social network. To attract new users while also retaining our existing gamers, we needed to provide a richer user experience. Cynergy was the right partner to make that happen."

Cynergy's vice president, Dave Wolf, stated, "Cynergy is primarily a business-to-business enterprise application design and development firm, which is why we were able to easily apply these skills to develop such an engaging and popular consumer application. We're honored to have been chosen by InXile and Microsoft to bring the newest version of LineRider to its loyal followers."

About inXile entertainment

Located in Newport Beach, California, inXile entertainment is a game development company that focuses on both licensed and original intellectual properties. Formed in late 2002 by Interplay Entertainment founder Brian Fargo, inXile entertainment develops for personal computers and the major console platforms including the Nintendo Wii™, Nintendo DS™, PLAYSTATION®3 (PS3™) computer entertainment system PS3 and the Xbox 360™ video game system from Microsoft. Their products include The Bard's Tale and a yet to be announced next-gen game shipping in 2007. For additional information on inXile and its products, visit the website at http://www.inxile-entertainment.com.

About Cynergy

Cynergy is the global leader in the design and development of Rich Internet Applications, specializing in Adobe Flex and AIR as well as Microsoft Silverlight and WPF. Using its proven LookFirst™ approach to the design and development process, Cynergy has created rich, powerful business and consumer applications for companies across nearly every vertical including healthcare, manufacturing, financial services and government markets.

Cynergy is privately held and headquartered in Washington, D.C.; the Company's U.S. field operations include Rochester, N.Y., Grand Rapids, Mich., and San Diego, Calif. Cynergy's European operation is based in London, United Kingdom and its Asia Pacific operations are located in Taipei, Taiwan and Sydney, Australia. More information about Cynergy can be accessed at http://www.cynergysystems.com/.

Contact Information

  • Note to editors: Etch A Sketch® is registered trademark owned by The
    Ohio Art Company. Line Rider is a trademark of inXile entertainment, Inc.
    All other Trademarks and registered trademarks remain the property of their
    respective owners.

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