SOURCE: Cynergy

April 24, 2008 12:00 ET

Cynergy Helps Bright School Make Every Child a Valedictorian

Rich Internet Application Links Parents, Teachers and Students to Increase Achievement and Foster Collaboration

WASHINGTON, DC and SAN FRANCISCO, CA--(Marketwire - April 24, 2008) - Web 2.0 Expo -- Cynergy Systems, Inc., the global leader in Rich Internet Application (RIA) design and development, today announced that San Francisco-based Bright School has selected the company to design and develop its Software as a Service (SaaS) delivered application. Intended to empower schools to better help students succeed and emulate the familiar tools, such as the grade book, that K-12 teachers rely on. The Cynergy-designed and developed application will help Bright School foster collaboration between parents, teachers, students and administrators.

Bright School was founded with the intent of changing the paradigm previously existing between these key constituents. Historically, these audiences have received information from older student information systems using antiquated technologies and paper based processes. With the advent of No Child Left Behind (NCLB) and increasing pressure for schools to drive student performance, garnering parental participation has become a key challenge for schools. Bright School created a methodology to bring home life and school life together and turned to Cynergy for assistance in designing and developing the first-of-its-kind Student Achievement System.

Joseph Puthur, chief executive officer of Bright School, commented, "We have a very unique business model that makes our solution extremely appealing to school districts: we give it to schools for free. In order to be successful with this model, users must absolutely love our software and understand how to use it with very little help. Cynergy was able to grasp the importance of both our business philosophy and address usability aspects of a system that will be used by a wide variety of individuals. The entire user interface design is brilliant because it appeals to low-tech and high-tech users and works in a manner that everyone understands. One click from the application means parents, students and teachers can be connected and collaborating."

"Cynergy also applied their intimate understanding of how to maximize the capabilities of Adobe Flex," Puthur continued. "This provides school administrators a view of what historically was endless amounts of paper as clear graphs and charts, which will help them easily put the intelligence to use. Their LookFirst™ methodology enabled us to gather input from dozens of resources and thereby create a design that incorporated everyone's needs while remaining simple and intuitive. This would not have been possible without Cynergy's unique approach."

Dave Wolf, vice president, Cynergy, said, "When you combine startup entrepreneurism with the speed to market of Cynergy's development teams and LookFirst approach, you get these experiences to market faster than ever imagined. Rich, interactive and sticky user experiences are the future for leading companies of today and tomorrow, and in the case of Bright School, the future of our children. We're incredibly excited to be a part of building this exciting future."

The Bright School application is currently being piloted in a select group of districts. General availability is anticipated in the fall of 2008. For more information about Bright School, please contact info@bright-school.com.

A platinum sponsor of the event, Cynergy is exhibiting in booth 721 at the Web 2.0 Expo, being held in San Francisco from April 22 - 25, 2008. To book a briefing with Cynergy at Web 2.0, please contact The Devon Group.

About Cynergy Systems

Cynergy is the global leader in the design and development of Rich Internet Applications specializing in Adobe Flex and AIR as well as Microsoft Silverlight and WPF. Using its proven LookFirst approach to the design and development process, Cynergy has created rich, powerful business and consumer applications for companies across nearly every vertical, including healthcare, manufacturing, financial services and government markets.

Cynergy is privately held and headquartered in Washington, D.C.; the Company's U.S. field operations include Rochester, N.Y., Grand Rapids, Mich., and San Diego, Calif. Cynergy's European operations are based in London, United Kingdom and Copenhagen, Denmark and its Asia Pacific operations are located in Taipei, Taiwan and Sydney, Australia. More information about Cynergy can be accessed at http://www.cynergysystems.com.