SOURCE: Cynergy Systems

November 17, 2008 10:00 ET

Cynergy.ME Creates Extreme Music's (Sony Music Publishing) 'Get Trax' for Music Production

Rich Internet Application Design & Development Elevates Ear Candy to New Level

SAN FRANCISCO, CA--(Marketwire - November 17, 2008) - Adobe MAX -- Cynergy.ME, which creates rich and immersive online experiences for the media and entertainment industry, has designed and developed Extreme's Get Trax, a 15,000+ track device that makes the job of searching for that perfect track for a TV show, film, or commercial an amazingly intuitive, fast, and easy process for music production professionals.

Cynergy.ME, the new division of Cynergy Systems, Inc., the global leader in RIA design and development, was engaged by Extreme (a division of Sony Group) to develop an application with an exceptionally rich and graphic interface, allowing editors and producers to access and use their vast library of high-quality licensed music without burdensome and time-consuming files and tree directories. Built in Adobe AIR, a rich internet application platform, the Get Trax hard drive is packed with thousands of electronic, opera, classical, and hip hop tracks that users can intelligently sort and filter in any number of ways, even by music tempo. Using the powerful visual interface, Get Trax 'class A ear candy' can be quickly sampled without downloading, and simply dragged and dropped directly into music or production software, such as iTunes, Premiere, Final Cut, After Effects or even an Avid studio, without a complex editing process.

"Extreme Music has already revolutionized the production music industry, both in terms of technology and its actual content, and Cynergy's development of our Hard Drive Get Trax product has propelled us even further ahead, providing an incredibly simple and visually powerful way to search, audition, manage and export music unlike anything else," said Matthew Bradbury, Vice President of Operations for Extreme Music. "Cynergy's expertise in combining user experience and software development has made our value to customers even more extreme."

Cynergy.ME creates brilliant experiences for new media and content providers using software design and development expertise in Adobe AIR, Flex and other RIA platforms.

For more information please visit Cynergy.ME at Booth 302 at Adobe MAX, November 17-19, 2008. Media interested in attending an exclusive, invite-only party on Monday evening, November 17th, at 9:00 pm (PST), should contact Shawn Broxson, Director of Marketing, at shawn.broxson@CynergySystems.com.

About Cynergy.ME

Cynergy.ME brings together an award winning team delivering rich, engaging and immersive design combined with the proven experience of over a decade of enterprise-class software engineering to create truly incredible software experiences for media, entertainment and social networking. A division of Cynergy Systems, Inc., a global leader in the design and development of Rich Internet Applications, Cynergy.ME helps companies redefine what it means to provide rich content, new media and social engagement. Through a holistic offering of discovery, design and development built alongside a partner ecosystem of industry leaders including Akamai, Rackspace, Brightcove and Ooyala, Cynergy.ME helps companies around the world change the way we all interact with software.

Cynergy is privately held and headquartered in Washington, D.C. and Cynergy.ME is based out of San Diego, Calif. The Company's U.S. field operations include Rochester, N.Y., Grand Rapids, Mich., and San Diego, Calif. Cynergy's European operation is based in London, United Kingdom and its Asia Pacific operations are located in Taipei, Taiwan and Sydney, Australia. More information about Cynergy can be discovered at http://www.cynergysystems.com/.

Extreme Music

Extreme Music is a production/library music business that forms a part of Sony Music Publishing and the Sony Group. Extreme has operations in London, Berlin, Stockholm, Sydney, New York and Los Angeles. www.extrememusic.com

Contact Information

  • Cynergy Media Contact:
    Joel Greenberg
    DCPR
    202-363-1065 | cell 202-669-3639
    Email Contact