SOURCE: Cynergy Systems

November 17, 2008 13:00 ET

Cynergy.ME and Ooyala Partner on Content Creation and Delivery for Media & Entertainment

Cynergy's Media and Entertainment Division Adds 'Backlot' to Their Rapidly Growing Partner Offerings

SAN FRANCISCO, CA--(Marketwire - November 17, 2008) - Adobe MAX -- Cynergy.ME, which designs and develops rich, immersive online experiences for the media and entertainment industry, announces its partnership with Ooyala, uniting Cynergy's software expertise that gives life to today's brilliant new media and content ideas with Ooyala's innovative 'Backlot' video platform for content management, delivery, and monetization.

Cynergy.ME, the new division of Cynergy Systems, Inc., the global leader in rich internet applications (RIA), provides publishers and content creators with the expertise to develop highly interactive and cinematically rich applications that include media streaming, gaming and social engagement. To deliver those experiences to the eyeballs of viewers with the highest quality and control, Ooyala's Backlot™ player serves up to HD quality video of nearly any length, dynamically adjusting the video to what the end-user can support in a download-free player with advanced 3-dimensional navigation. Using Backlot, publishers can control where, when, and how their media is viewed and syndicated, with new ways to embed ads for monetizing their content, and deep analytics to track it.

"Content owners now have a one-two punch to really wow online audiences with stunningly rich and engaging media experiences that are delivered in a truly captivating way, along with the platform and tools to help make their content work harder and smarter for their business," said Cynergy Vice President, Dave Wolf. "We're thrilled to partner with Ooyala in offering a holistic and affordable approach for delivering outstanding user experience and better results."

As a member of Ooyala's Interactive Agency Program, Cynergy.ME is a select application designer and developer, providing Ooyala customers with enterprise class software expertise in Rich Internet Application platforms such as Adobe Flash, Flex & AIR, and Microsoft Silverlight & WPF.

For more information please visit Cynergy.ME at booth 302 at Adobe MAX, November 17-19, 2008. Media interested in attending an exclusive, invite-only party on Monday evening, November 17th, at 9:00 pm (PST), should contact Shawn Broxson, Director of Marketing, at

About Cynergy.ME

Cynergy.ME brings together an award winning team delivering rich, engaging and immersive design combined with the proven experience of over a decade of enterprise-class software engineering to create truly incredible software experiences for media, entertainment and social networking. A division of Cynergy Systems, Inc., a global leader in the design and development of Rich Internet Applications, Cynergy.ME helps companies redefine what it means to provide rich content, new media and social engagement. Through a holistic offering of discovery, design and development built alongside a partner ecosystem of industry leaders including Akamai, Rackspace, Brightcove and Ooyala, Cynergy.ME helps companies around the world change the way we all interact with software.

Cynergy is privately held and headquartered in Washington, D.C. and Cynergy.ME is based out of San Diego, Calif. The Company's U.S. field operations include Rochester, N.Y., Grand Rapids, Mich., and San Diego, Calif. Cynergy's European operation is based in London, United Kingdom and its Asia Pacific operations are located in Taipei, Taiwan and Sydney, Australia. More information about Cynergy can be discovered at

About Ooyala

Ooyala is a video technology company that provides an integrated platform enabling the delivery, management, and monetization of high quality video content. Focused on innovation and scalability, Ooyala is committed to building the most comprehensive video solutions, enabling media companies to build profitable businesses with their video assets.

Ooyala is headquartered in Mountain View, Ca with sales operations in New York, NY and London, UK. For more information please visit or email

Contact Information

  • Cynergy Media Contact:
    Joel Greenberg
    202-363-1065 | cell 202-669-3639
    Email Contact