SOURCE: Cypress Semiconductor Corp.

Cypress Semiconductor Corp.

April 30, 2014 08:00 ET

Cypress USB Solution Helps intelliPaper Turn Plain Paper Into USB Flash Drives

Integration and Ultra-Small Footprint of Cypress enCoReā„¢ V USB Microcontroller Enable Unique Marriage of Digital Technology and Paper

SAN JOSE, CA--(Marketwired - Apr 30, 2014) - Cypress Semiconductor Corp. (NASDAQ: CY) today announced that its enCoRe™ V USB microcontroller (MCU) brings storage of digital content and USB connectivity to intelliPaper's innovative intelligent paper products. Cypress worked with intelliPaper to offer the enCoRe V device in an ultra-thin package that enables intelliPaper to embed it directly into plain paper, which can then be folded to provide a USB connection. The resulting intelligent paper can be used for products such as smart business cards that digitally contain contact info and product brochures that contain links and digital content. The highly-integrated enCoRe MCU eliminates the need for other external components, also contributing to the unique form factor of intelliPaper products.

enCoRe stands for enhanced component reduction, as the devices include Cypress's patented crystal-less oscillator and integrated pull-up resistor to reduce component count and bill-of-material cost. The in-system reprogrammable enCoRe V MCUs provide design flexibility with a 10-bit ADC, Flash memory with EEPROM emulation, and eight USB endpoints. The devices also feature customized application and firmware capabilities.

"When developing intelliPaper products, we were looking for a fully integrated USB solution in the smallest footprint possible, and Cypress enCoRe V microcontrollers were the perfect fit," said Andrew DePaula, president and CEO of intelliPaper. "At the same time, Cypress USB solutions give us a great deal of flexibility and customization in creating reliable intelliPaper products."

"We are always pleased when a truly innovative customer application, such as intelliPaper, makes full use of the capabilities of our leading-edge USB solutions," said Jayant Somani, senior director of worldwide marketing for Cypress's Data Communication Division. "This design demonstrates how Cypress enCoRe USB microcontrollers have the winning combination of integration and flexibility in a small footprint package to enable unique product ideas for the digital ecosystem."

About intelliPaper
IntelliPaper is the world's leading manufacturer of Intelligent Paper. Since 2009, intelliPaper has been making innovative paper products for the direct mail, commercial printing and product-packaging industries that help advertisers improve communications by integrating digital capabilities inside paper.

IntelliPaper creates paper products that seamlessly combine the familiarity of plain paper with the added benefits of digital file storage, data processing and external communication with PCs, laptops, tablets and cell phones, and the Internet. For more information, visit www.intellipaper.info

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About Cypress
Cypress delivers high-performance, mixed-signal, programmable solutions that provide customers with rapid time-to-market and exceptional system value. Cypress offerings include the flagship PSoC 1, PSoC 3, PSoC 4 and PSoC 5LP programmable system-on-chip families. Cypress is the world leader in capacitive user interface solutions including CapSense touch sensing, TrueTouch® touchscreens and trackpad solutions for notebook PCs and peripherals. Cypress is a world leader in USB controllers, which enhance connectivity and performance in a wide range of consumer and industrial products. Cypress is also the world leader in SRAM and nonvolatile RAM memories. Cypress serves numerous major markets, including consumer, mobile handsets, computation, data communications, automotive, industrial and military. Cypress trades on the NASDAQ Global Select Market under the ticker symbol CY. Visit Cypress online at www.cypress.com.

Cypress, the Cypress logo, PSoC, CapSense and TrueTouch are registered trademarks and enCoRe is a trademark of Cypress Semiconductor Corp. All other trademarks are property of their owners.

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