SOURCE: Cytta Corp.

March 12, 2010 07:30 ET

Cytta Acquires Experienced Officers to Advance Home Based Healthcare Project

SAN FRANCISCO, CA--(Marketwire - March 12, 2010) -  Cytta Corp. (OTCBB: CYCA) is pleased to announce that Mr. Gary Campbell has been appointed President and Secretary and has been elected to the Board of Directors to work with Mr. Stephen Spalding, the CEO. Mr. Campbell has many years of experience in the development and funding of leading edge medical technologies and a diverse background in public company administration, organization and operations.

Mr. Spalding, CEO, stated, "I am very excited to be working with Mr. Campbell again on a project which seeks to create alternative mechanisms for solving some of the most difficult medical issues of our times. We have a mutual belief and commitment that the application of the US entrepreneurial spirit and dedication, coupled with the tremendous technologies currently available, can allow us to constrain spiralling costs in the health care sector while delivering the potential for individual control of their health and welfare."

Under the new Board and Executive Team, Cytta will be seeking to advance the medical system and technologies currently licensed by the Company, and seeking other viable alternatives to increase shareholder value.

The Company feels that the judicious application of creative technologies to the Healthcare sector can help bend the long-term cost curve of health care in a more positive direction, while empowering each individual consumer to be in control of, and take responsibility for, their basic health care issues. We believe home and individually controlled and monitored health care will empower consumers, while creating better outcomes and a more rational allocation of their limited medical dollars.

The Company is also pleased to announce that Dr. Albert Cook, BA, MD, has joined the Board of Directors and has agreed to serve as Medical Director. Dr. Cook will provide advice and guidance in all areas related to medicine, medical technology, general technology and the Internet delivery of medical services.

Dr. Cook is also the creator and one of the driving forces behind the development of the ScreenMD medical service delivery web portal and associated technologies designed to deliver a range of medical services through the Internet. Dr. Cook has been owner and medical director of two large Health Care Surgicenters, both located in California.

Dr. Cook is recognized as one of the leading pain management practitioners in America. Dr. Cook has a Bachelor of Arts degree from UCLA and a Doctor of Medicine degree from the University of California at Irvine. Dr. Cook was originally a medical technician specializing in the development of new medical products. Dr. Cook is a former air national guard jet pilot and an avid private pilot.

It is important to recognize that when Baby Boomers start turning 65 in 2011, approximately 8,000 Americans will become Medicare eligible every single day. The US currently has 37 million people over age 65, a figure the Census Bureau projects will hit 67 million by 2020 and 71.5 million by 2030 -- nearly 20 percent of the U.S. population. At the same time, medical technology advances will continue to improve the survival rate of severely ill and injured patients, who then need home based health care, extensive therapy and nursing care.

Dr. Cook stated that, "Technically advanced telemedicine based home healthcare is an extremely cost-effective, yet significantly underutilized health care option for seniors on Medicare. With the current debate raging on how to constrain costs without cutting services, we feel that the only viable answer is to develop technologies and systems that deliver the information and control directly to consumers and their caregivers."

Additionally, Dr. Cook said, "In these times, it is crucially important that every taxpayer dollar is efficiently utilized. For basic health care, that means helping more Medicare patients receive the benefits of technically advanced home care systems, and online information and provider intervention, while expanding technical capacity to more economically accommodate their needs."

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