SOURCE: Cytta Corp.

September 21, 2010 09:30 ET

Cytta Delineates Medical Home Ecosystem, Adds New Director of Technology

PALM DESERT, CA--(Marketwire - September 21, 2010) -  Cytta Corp's (OTCBB: CYCA) President, Gary Campbell, is pleased to announce that recent developments in the US healthcare system and managerially have allowed the Company to clearly delineate and greatly expand their business model of being an integration and solutions provider within the entire patient-centered medical home ecosystem.

Cytta sees the patient-centered medical home ecosystem (PCMHE) as an integrated network of eHealth technologies and services capable of being utilized to organize primary care to ensure patients receive coordinated care from a primary care physician supported by advanced monitoring technologies for self-care management, provided by a skilled healthcare team.

The goal of the patient-centered medical home ecosystem is to create the mechanism to deliver continuous, accessible, high-quality, patient-oriented primary care to lower costs and improve quality of care through the adoption of health IT, care teams and evidence-based medical guidelines.

The Company is pleased to announce that Mr. Mike Stiege has joined the Board of Advisors as Director of Technology to assist with and refine our technical objectives. Mr. Stephen Spalding, CEO, stated, "I have worked with, and known Mr. Stiege for many years and we at Cytta are fortunate to have his remarkable wisdom and vision assisting in the development of the Cytta Medical Home Ecosystem. Mr. Stiege brings numerous resources to our Company and we are all experiencing the incisive direction and focus which have been the hallmark of all his previous endeavors."

Mr. Stiege has 30 years of business management and technology experience in the USA, Canada and internationally. Mr. Stiege has 5 years of "Big Five" management consulting leadership experience in progressively expanding roles; ultimately, he joined one of his clients, Sun Microsystems. He assisted clients with challenges concerning technology governance and organization, return on technology investment, strategic planning, systems development, and technology portfolio management.

At Sun Microsystems, Mr. Stiege initiated and led the business and the technical development of Sun's first hosted ASP business, This was a complete ecosystem, consisting of hardware, software, services, 3rd party partners, content developers, and network operators. The ecosystem included business models, revenue share and support agreements. It was successfully deployed to wireless carriers.

Recently, Mr. Stiege has assisted Sybase in development of greenfield technology business opportunities. Bringing new technologies, and or identifying new market opportunities and helping the firm "cross the chasm." His focus was on OEM and ISV based opportunities for mobility and business intelligence and analytics.

Mr. Stiege holds an MBA from the University of Toronto, and a B.Sc degree in Engineering Physics & Operations Research also from the University of Toronto. He has been a duly licensed member of the Association of Professional Engineers of Ontario and the American Institute of Industrial Engineers.

In further developments, the Board has ratified a one year extension of the contracts of Mr. Campbell and Mr. Harz. Additionally, the Company is no longer a Reseller of the MedApps product and will now be able to offer their clients the 'best of breed' products from senior technologies sourced on a worldwide basis. This change allows the Company to source and recommend advanced technologies from the entire ecosystem of available products and is more in line with our new PCMHE model of integration.

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