D-BOX Technologies Inc.

D-BOX Technologies Inc.

October 27, 2011 10:50 ET

D-BOX Motion Technology to be installed in two new Cineplex Entertainment theatres

LONGUEUIL, QC, Oct. 27, 2011 - D-BOX Technologies Inc. (TSX: DBO), a leader in innovative motion technology, and Cineplex Entertainment ("Cineplex") (TSX: CGX), Canada's largest and most successful motion picture theatre exhibitor, announced today the newest locations to feature the D-BOX motion technology. Cineplex Odeon Ste. Foy Cinemas in Quebec and Cineplex Odeon Eglinton Town Centre Cinemas in Toronto, Ontario will offer the D-BOX experience as part of an agreement signed between the two companies last year.

"We are delighted to announce these two new sites with Cineplex. This partnership with such a highly visible brand is providing us a great platform for expansion throughout Canada." said President and CEO of D-BOX Technologies, Claude Mc Master.

"D-BOX has proven to be very popular with our guests at our existing theatres that offer this experience and we look forward to introducing more guests to the D-BOX experience at these popular locations." said Pat Marshall, Vice President Communications and Investor Relations, Cineplex Entertainment.

The installation of D-BOX MFX Seats at Cineplex Odeon Ste. Foy Cinemas and CineplexOdeon Eglinton Town Centre Cinemas is scheduled to be completed by November 11th for the release of the 3D epic adventure movie Immortals.

Cineplex Locations Equipped with D-BOX MFX Seats:
Colossus Laval Cinemas, 2800 rue Cosmodôme, Laval, QC
Cineplex Odeon North Edmonton Cinemas, 14231-137th Avenue NW, Edmonton, AB
Cineplex Odeon South Edmonton Cinemas, 1525-99th Street NW, Edmonton, AB
Scotiabank Theatre Chinook, 6455 Macleod Trail SW, Calgary, AB
Scotiabank Theatre Montreal, 977 St. Catherine Street West, Montreal, QC
Cineplex Odeon Beauport Cinemas, 825 Clemenceau Street, Beauport, QC
Cineplex Odeon Queensway Cinemas, 1025 The Queensway, Etobicoke, ON
Cineplex Odeon Brossard Cinemas, 9350 Boulevard Leduc, Brossard, QC
Galaxy Cinemas Waterloo, 550 King Street North, Waterloo, ON

For a complete listing of theatres offering the D-BOX experience and a guide to new movies, visit
www.d-box.com

About Cineplex Entertainment LP

Cineplex Inc. ("Cineplex") is the largest motion picture exhibitor in Canada and owns, leases or has a joint-venture interest in 130 theatres with 1,351 screens serving approximately 70 million guests annually.  Headquartered in Toronto, Canada, Cineplex operates theatres from British Columbia to Quebec and is the exclusive provider of UltraAVX™ and the largest exhibitor of digital 3D and IMAX projection technologies in the country. Proudly Canadian and with a workforce of approximately 10,000 employees, the company operates the following top tier brands: Cineplex Odeon, Galaxy, Famous Players, Colossus, Coliseum, SilverCity, Cinema City and Scotiabank Theatres.  Cineplex shares trade on the Toronto Stock Exchange (TSX) under the symbol "CGX".  For more information, visit www.cineplex.com.

About D-BOX

D-BOX Technologies designs, manufactures and commercializes leading edge technology motion systems mainly for the entertainment and simulation industries. With its unique, patented technology, D-BOX Motion Code™, motion effects are specifically programmed for each visual content and sent to a motion generating system integrated within either a platform or a seat. The resulting motion is perfectly synchronized with the onscreen content, creating an unmatched realistic, immersive experience. To date, major Hollywood Studios have D-BOX Motion Code™ available on feature films, DVDs and Blu-rays™. By reaching agreements with various industry leaders, D-BOX's award-winning motion technology is gradually proving itself as a new global standard. D-BOX is a publicly traded company listed on the TSX exchange under the symbol DBO. For further information please see www.d-box.com

D-BOX is a registered trademark and D-BOX Motion Code™ is a trademark of D-BOX Technologies Inc. Other names are for informational purposes only and may be trademarks of their respective owners.

Contact Information

  • Guy Marcoux
    Vice-President of Marketing
    D-BOX Technologies Inc.
    450-442-3003 ext. 263
    gmarcoux@d-box.com

    Investor Relations
    Marc Jasmin CMA, President
    Jasmin Financial Communications
    514-231-2360
    marc@comjasmin.com

    For Cineplex Entertainment:
    Pat Marshall, Vice President, Communications and Investor Relations, Cineplex Entertainment,
    416-323-6648
    pat.marshall@cineplex.com

    Kyle Moffatt, Director, Communications, Cineplex Entertainment,
    416-323-6728
    kyle.moffatt@cineplex.com