D-BOX Technologies Inc.

D-BOX Technologies Inc.

November 15, 2010 04:00 ET


Theatre Chain To Add Motion Technology In Texas

LONGUEUIL, QC,Nov. 15 - D-BOX Technologies Inc. (DBO.A on the TSX Venture Exchange), a leader in innovative motion technology, announced today a second location with Premiere Cinemas to equip its El Paso Premiere Cinema 18 in El Paso, Texas with 22 D-BOX MFX Seats.

The El Paso Premiere Cinema 18 is yet another movie theatre in Texas to offer the realistic, immersive D-BOX motion technology and will debut November 19 with Harry Potter & the Deathly Hallows: Part 1.

"This agreement with Premiere Cinemas follows a series of recent announcements showing our continued market expansion," said President and Chief Executive Officer of D-BOX Technologies, Claude Mc Master. "We're continuing to increase our market share in the southern U.S. and look forward to providing movie fans in El Paso a truly immersive movie experience."

"We're excited and our guests are going to be excited about D-BOX in El Paso," said Martin Watson, Premiere's Director of El Paso Operations. "The D-BOX experience is like nothing else and we expect overwhelming reactions from moviegoers."

For a complete listing of theatres offering the D-BOX experience and a guide to new movies, visit

About Premiere Cinemas

Texas-based Premiere Cinemas is among the nation's largest independent cinema circuits ranked in the Top 25. It is known for its state-of-the-art all digital multiplexes which it has built throughout the south. Together with its in-house design and construction division, Premiere Development Corp., and its equipment supply division Premiere Projection Technologies, Premiere has positioned itself as a one-stop cinema shop handling all aspects of the cinema implementation initiative by focusing on innovation, aesthetics, and functionality and value. Premiere converted most of its locations to 100% digital projection in 2009, and opened the world's first mezzanine-less digital projection cinemas in Alabama which it designed and built in 2008. Currently the company is under construction of several new mezzanine-less facilities in Texas and New Mexico. For more information visit www.pccmovies.com.

About D-BOX

D-BOX Technologies designs and manufactures leading edge high-technology motion systems mainly suited to the needs of the entertainment industry. With its unique, patented technology, D-BOX Motion CodeTM, uses motion effects specifically programmed for each film, TV series or video game, which are sent to a motion generating system integrated within either a platform or a seat. The resulting motion is perfectly synchronized with all onscreen action, creating an unmatched realistic, immersive experience. To date, D-BOX Motion CodeTM is available on more than 900 titles.

Accordingly, many prominent Hollywood studios have started embedding D-BOX Motion CodeTM on selected high definition Blu-rayTM and theatrical releases. By reaching agreements with the leaders of both the motion picture and gaming industries, D-BOX's award-winning motion technology is gradually proving itself as a new global standard in the entertainment world. D-BOX is a publicly traded company listed on the TSX Venture exchange under the symbol DBO.A. For further information please see www.d-box.com. D-BOX® is a registered trademark and D-BOX Motion CodeTM is a trademark of D-BOX Technologies Inc. Other names are for informational purposes only and may be trademarks of their respective owners.

"Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release."

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