SOURCE: D-Link Systems, Inc.

February 20, 2008 06:00 ET

D-Link Launches Enhanced Partner Program to Increase Reseller Profits With Added Discounts, Rebates and Support

FOUNTAIN VALLEY, CA--(Marketwire - February 20, 2008) - D-Link, the end-to-end computer networking solutions provider for consumers and business, today announced an enhanced partner program designed to help the company's existing value-added resellers (VARs) grow their businesses and become more profitable.

The primary benefit of the new D-Link Premier Partner Program is that it lowers the revenue commitment to become an authorized D-Link VAR while providing higher levels of incentives for growing its business through increased sales of D-Link business class products, including network switches, WLAN, IP surveillance and storage equipment.

"By reducing our revenue commitment, we are encouraging more of our VARs to become 'Diamond Partners ($50,000 plus in D-Link product sales per quarter)' eligible for receiving our dedicated field sales and engineering support resources," said Keith A. Karlsen, executive vice president, D-Link Systems, Inc.

Effective immediately, the more than 3500 authorized D-Link VARs get automatic discounts upon purchase of D-Link products for business, education and government applications along with back-end rebates. The amount of such rebates, including the new Volume Incentive Rebates (VIRs), depends on VAR revenue levels for each quarter.

"The more our partners sell, the more they earn in rebates," he said. "Many of the discount and rebate percentages have been increased to reflect our commitment to helping our VARs reach their sales goals," he added.

In addition to the generous upfront discounts and back-end rebates or VIRs (amounts vary according to products purchased), Karlsen also added that the new program gives Diamond level VARs access to D-Link's long-standing, experienced field sales support and engineering teams that work with them in every stage of the sales cycle.

"We believe it is important for all of our VARs to get field support," he said. "Through our research we know that most of our competitors do not always offer it, and that many times our field engineering teams are just what our VARs need to reach the next level of their sales goals."

Karlsen said that, unlike many competitive vendor partner programs, D-Link does not require the VARs to specify how their rebate money is allocated. "We want our partners to focus on selling and not spending so much time calculating where their rebate funds are generated from -- product by product. It is much more important to us that they enjoy increased profitability with the least amount of administrative work possible."

For more information on the revamped D-Link Premier Partner Program visit http://www.dlink.com/var.

About D-Link

D-Link is the global leader in connectivity for small, medium and large enterprise business networking. The company is an award-winning designer, developer and manufacturer of networking, broadband, digital electronics, voice, data and video communications solutions for the digital home, Small Office/Home Office (SOHO), Small to Medium Business (SMB), and Workgroup to Enterprise environments. With millions of networking and connectivity products manufactured and shipped, D-Link is a dominant market participant and price/performance leader in the networking and communications market. D-Link Systems, Inc. headquarters are located at 17595 Mt. Herrmann Street, Fountain Valley, Calif., 92708. Phone (800) 326-1688 or (714) 885-6000; FAX (866) 743-4905; Internet www.dlink.com.

D-Link and the D-Link logo are trademarks or registered trademarks of D-Link Corporation or its subsidiaries in the United States and other countries. All other trademarks or registered trademarks are the property of their respective owners. Copyright © 2008 D-Link Corporation/D-Link Systems, Inc. All Rights Reserved.