SOURCE: D-Link Systems, Inc.

February 20, 2008 06:06 ET

D-Link Provides Pavlov Media With Single Platform Switching Solution to Solidify Network

Brings Reliable IP Network Performance to 60,000 Students With Unique Media Needs

FOUNTAIN VALLEY, CA--(Marketwire - February 20, 2008) - Pavlov Media, Inc. is a network systems integrator that has been offering private student housing and boutique luxury communities customized Internet, phone, and cable television services since 1992. Based in Champaign, Ill., Pavlov serves more than 60,000 students in Multiple Dwelling Units (MDUs) across 29 states.

Recently, Pavlov Media recognized a need to standardize their networking equipment on a single platform. With multiple switch and router vendors that included Cisco and HP, Pavlov found it difficult to support and grow its nationwide network in a cost effective manner.

The student and boutique luxury multifamily communities that Pavlov serves use TV, telephone, Internet services a little differently than the rest of the population. "We're serving a very demanding demographic," said Robert Grosz, Executive Vice President, Pavlov Media. "About 80 percent of our users are 18-24 year-old college students. They watch cable or broadcast television seven hours a week, but they use the Internet video seven hours a day."

"Usage patterns are unique, with large, streaming video and music files, downloaded clips, YouTube, and peer-to-peer applications like Bit-Torrent," he added. "So the IP network we deploy for our integrated data services package has to be a very reliable, very manageable solution. A lot of our value is in the robustness of the network."

"Without standardized switches and network devices, it was difficult to efficiently support our networks," said Michael O'Linc, Senior Director of Pavlov's Network Operations Team. "When you run a business 24 hours a day, seven days a week, it's important to be highly efficient. That's not easy when you're working with different equipment and various skill sets. We wanted to standardize and train on one specific product type to become more productive, reduce costs, and improve customer service."

"We were looking for a hardware partner to provide reliable, standardized technology," Grosz added. "Our biggest concerns were quality, reliability, and cost." The technology would have to be flexible, manageable, and future-proof. The migration process would be a huge undertaking for the company, so they also needed specific features in the firmware that would allow them to easily move to the new equipment.

After successful field trials, Pavlov ordered D-Link® xStack™ switches and transceivers for deployment at its housing complexes across the United States, including 180 Managed 48-Port Stackable L2 Switches (DES-3550), 75 Managed 24-Port Stackable L2 Switches (DES-3526), 2541000BASE-SX Mini Gigabit Interface Converters (DEM-311GT), 688 5-Port Desktop Switches (DES-1105), and 67 16-Port Unmanaged Switches (DSS-16+). "The firmware features in the D-Link hardware helped us easily migrate to the new equipment without disrupting our services," said O'Linc.

"D-Link's enterprise equipment is high quality, extremely manageable, and very robust," added Grosz. "It helps us offer the best service possible. We insist on using enterprise quality gear. Some of our competitors have tried to use consumer grade equipment, and it just doesn't work."

Pavlov monitors and manages every single network switch and device from its Network Operations Center (NOC) in Champaign. The company's demanding user base is very satisfied with the results, and Pavlov expects to see measurable support cost savings as call center and usage data accumulate.

"We wanted to grow and scale without breaking the bank," said Grosz. "D-Link helped us do that."

About D-Link

D-Link is the global leader in connectivity for small, medium and large enterprise business networking. The company is an award-winning designer, developer and manufacturer of networking, broadband, digital electronics, voice, data and video communications solutions for the digital home, Small Office/Home Office (SOHO), Small to Medium Business (SMB), and Workgroup to Enterprise environments. With millions of networking and connectivity products manufactured and shipped, D-Link is a dominant market participant and price/performance leader in the networking and communications market. D-Link Systems, Inc. headquarters are located at 17595 Mt. Herrmann Street, Fountain Valley, Calif., 92708. Phone (800) 326-1688 or (714) 885-6000; FAX (866) 743-4905; Internet

D-Link, xStack and the D-Link logo are trademarks or registered trademarks of D-Link Corporation or its subsidiaries in the United States and other countries. All other third party marks mentioned herein may be trademarks of their respective owners. Copyright © 2008. D-Link Corporation/D-Link Systems, Inc. All Rights Reserved.