DAC Group

DAC Group

March 12, 2013 08:00 ET

DAC Group Announces New Hire

Paul Kraemer Joins DAC Group as Director of Strategic Planning

TORONTO, ONTARIO--(Marketwire - March 12, 2013) -

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DAC Group, a leading digital advertising agency, today announced the hiring of Paul Kraemer as Director, Strategic Planning.

Kraemer joins DAC Group with more than 20 years of experience in the CRM and direct marketing services industries. He will oversee strategic planning for DAC Group clients across North America.

"Paul's extensive experience developing results-driven strategic marketing programs complements our distinct methodology to implement performance-based solutions that allow us to meet and exceed our clients' diverse needs," said Nasser Sahlool, Vice President of Client Strategy. "We are delighted to welcome this talented new member to our growing team."

Prior to joining, Kraemer worked as a freelance consultant developing and executing digital and interactive marketing projects for leading companies in the travel, automotive, financial services, not-for-profit, pharmaceutical, agriculture and CPG industries, among others. He previously held senior roles at Sunwing Travel Group and Digital Cement.

About DAC Group

Founded in 1972, DAC Group (www.dacgroup.com) has grown to become one of the largest and most successful digital and directory advertising agencies in North America with offices in Toronto, Montreal, Vancouver, New York, Rochester, Louisville, and Cleveland. DAC Group combines consumer insight, proprietary technology and media expertise to create innovative marketing and lead generation solutions. A leader in developing ROI based strategies, DAC Group drives business and revenue via local, regional and national programs that integrate a broad range of online and offline channels, including search engines (SEM/SEO), directories, social and mobile media. The agency is owned by its management.

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