DAC Group

DAC Group

August 28, 2012 08:00 ET

DAC Group Announces New Talent

TORONTO, ONTARIO--(Marketwire - Aug. 28, 2012) -

Editors Note: There are two photos associated with this press release.

Digital and directory advertising agency, DAC Group (www.dacgroup.com), is pleased to announce the addition of Patricia Whitney and Nadine Rubin to its agency management team.

Whitney joins the agency as Director of Paid Search. Whitney will be leading the Search Engine Marketing (SEM) team and assisting in ensuring the growth of program performance and quality. Whitney formerly served as Director, Digital Media, at Klick Inc.

Ken Dobell, President of Digital at DAC Group commented on the recent hire of Whitney, "As our client engagements and integrated, high-performance programs continue to grow in scope and complexity, Patricia will lead our paid search practice to the next level". Continued Dobell, "Through expert campaign management and close integration with our powerful PAGEtorrent™ technology platform, as well as increasingly sophisticated analytics, Patricia and her team will help ensure our ongoing success as a performance leader in the digital media space."

Rubin joins as Director of Operations, formerly serving as Director, Operations and Production at the Futura Loyalty Group. Rubin will be responsible for the day-to-day operations for all lines of business and Group operations functions.

"As our agency continues its rapid growth in the Canadian digital marketplace, Nadine will provide critical support for the efficient delivery of client programs and ongoing business process optimization. She is a passionate, knowledgeable and experienced addition to our team and we are pleased to have her on board," says Ken Dobell.

About DAC Group

Founded in 1972, DAC Group (www.dacgroup.com) has grown to become one of the largest and most successful digital and directory agencies in North America with offices in Toronto, Montreal, Vancouver, New York, Rochester, Louisville, and Cleveland. DAC Group combines consumer insight, proprietary technology and media expertise to create innovative marketing and lead generation solutions. A leader in developing ROI based strategies, DAC Group drives business and revenue via local, regional and national programs integrating a broad range of online and offline channels including search engines (SEM/SEO), directories, social and mobile media. The agency is owned by its management.

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