DAC Group

DAC Group

June 26, 2012 08:00 ET

DAC Group Celebrates 40 years of Agency Evolution

TORONTO, ONTARIO--(Marketwire - June 26, 2012) -

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Leading digital and directory advertising agency, DAC Group (www.dacgroup.com) this month celebrates its 40th anniversary.

Wayne Fulcher founded DAC Group in Toronto in June, 1972 as a Yellow Pages media placement agency - 40 years ago.

"Over the past 40 years, DAC Group has remained strong throughout the many changes in the environment," said Kiran Prashad, President of DAC Group New York and Vice President of Group Operations and Product Development. "I attribute our years of success to our ongoing focus to developing new technologies and offerings and inventing new ways to help our clients achieve campaign success."

Norm Hagarty, CEO and Managing Partner, commented: "One of the keys to our success is our people. The combination of our staff's specialist knowledge, youthful energy and vast experience is really hard to find anywhere else," continued Hagarty, "Our recognition of this special anniversary serves as a reminder of the many DAC Group employees who came before us to make this company a leader in our industry across North America and how positive our future is."

Since 1972, DAC Group has been connecting businesses with ready to buy consumers across multiple industries. Clients are attracted to DAC Group's integrated approach to marketing. The agency has handled marketing for national clients, such as Xerox, Moen and Shoppers Drug Mart.

About DAC Group

Founded in 1972, DAC Group (www.dacgroup.com) has grown to become one of the largest and most successful digital and directory agencies in North America with offices in Toronto, Montreal, Vancouver, New York, Rochester, Louisville, and Cleveland. DAC Group combines consumer insight, proprietary technology and media expertise to create innovative marketing and lead generation solutions. A leader in developing ROI based strategies, DAC Group drives business and revenue via local, regional and national programs integrating a broad range of online and offline channels including search engines (SEM/SEO), directories, social and mobile media. The agency is owned by its management.

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