DAC Group

DAC Group

February 17, 2011 10:33 ET

DAC Group Named Canadian Tire Integrated Search Partner

TORONTO, ONTARIO--(Marketwire - Feb. 17, 2011) - DAC Group (www.dacgroup.com) is pleased to announce that it has been named as the sole integrated search agency for Canadian Tire, nationally, in both English and French.

DAC Group have been a valued partner and a member of Canadian Tire's agency roster for over two years. DAC have been entrusted with an increased digital portfolio as a result of the strong caliber of work presented by the agency in the digital space, directly for Canadian Tire.

DAC will now handle all search components and strategic and tactical work in coordination with the search engine marketing (SEM) specialized services that they have been providing for the past two years.

Said Ken Dobell, DAC Group President of Digital, "We are proud to extend our partnership with such a recognized and respected organization."

At the end of 2010, Canadian Tire held an evaluation process to seek the agency best capable of supporting the company's increasing need for more strategically influenced search campaigns. DAC Group was selected because of its continued and impressive results. DAC Group, a search specialist, showed an astute understanding of the many challenges that face a large, national retailer with a vast product offering, such as Canadian Tire.

Kristine Hughes, Canadian Tire Online Marketing Specialist commented, "DAC has been an exceptional partner in our paid search campaign over the past two years; the insight, knowledge and expertise they bring to the program has been extremely valuable. We are excited to form a strategic partnership with them for our entire search program. We are hoping to create a sophisticated program that takes the combined learnings of SEO and SEM to create a powerful search strategy."

Added Dobell, "Canadian Tire is more than a prestigious brand; the natural and paid SEM program it represents is one of the most complex and highly scaled in the country. We love working with these smart people!"

This move comes as Canadian Tire sought to streamline efficiencies by having one agency handle all search engine optimization (SEO) and SEM components. 

About DAC

Founded in 1972, DAC Group (www.dacgroup.com) is Canada's largest, and one of North America's leading, digital and directory agencies with offices in Toronto, Montreal, Calgary, Vancouver, Rochester, Louisville, New York and Cleveland. DAC Group combines consumer insight, proprietary technology and media expertise to create innovative marketing and lead generation solutions. A leader in developing ROI based strategies, DAC Group drives business and revenue via local, regional and national programs integrating a broad range of online and offline channels including search engines (SEM/SEO), directories, social and mobile media. The agency is owned by its management.

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