SOURCE: Dachis Group

Dachis Group

November 15, 2011 08:00 ET

Dachis Group Announces Launch of Social Portfolio Insights

Social Portfolio Insights Is the First Solution to Help Large, Distributed Organizations Create, Manage, and Govern the Inventory of Social Accounts and the Internal Social Graph of Individuals Involved With Those Accounts Across Brands, Geographies, and Subsidiaries Regardless of Engagement Platform or Social Network

AUSTIN, TX--(Marketwire - Nov 15, 2011) - Dachis Group, the world's leader in Social Business, powering the design, development, management, and measurement of Social Business performance in the marketplace, announced today the beta launch of its Social Portfolio Insights product, the first of its Social Business Insights family of applications. Social Portfolio Insights provides social practitioners and strategy owners the ability to manage a directory of their social accounts including metadata such as brands, geographies, and departments that the accounts cover; continuous up-to-date audience and conversation metrics for each account; benchmarking information to help companies understand their coverage and social portfolio versus their industry; and targeted collaboration capabilities to enable teams to quickly cross-pollinate best practices, crisis communication, and policies and procedures.

"Social Portfolio Insights helps large social businesses quickly organize and coordinate their external engagement, and reinforces the Dachis Group view that having control over social networking tools to fluently communicate with people inside and outside the company is a competitive weapon," said Jeffrey Dachis, Dachis Group Founder, Chairman, and Chief Executive Officer.

Social Portfolio Insights is built as an extension to the Social Business Index, Dachis Group's application which provides ongoing real-time ranking, analysis, and benchmarking of Social Business adoption and performance of the most connected and engaged companies, and takes advantage of the extensive data assets of Dachis Group's Social Business Intelligence as a Service (SBIaaS) data services platform, which identifies actionable insights, measures social ROI, and analyzes the effectiveness of social strategies and tactics employed to engage the market through social channels. Dachis Group's SBIaaS data services platform analyzes hundreds of millions of signals from tens of thousands of brands through the use of natural language processing, machine learning, and clustering algorithms in near real-time.

"Social as a channel to connect with customers, advocates, and other stakeholders is becoming an integral part of every large business," said Erik Huddleston, Dachis Group Chief Technology Officer. "Unfortunately, at the scale that social is executed in the world's largest companies, it is almost impossible to coordinate. Social Portfolio Insights takes advantage of Dachis Group's unique data assets and platform to provide an easy to adopt social platform and vendor agnostic solution to this problem."

Social Portfolio Insights is free. Social media practitioners, strategy owners, and brand managers working at companies covered by the Social Business Index should sign up for the Social Portfolio Insights beta through their Social Business Index account. Registration in the Social Business Index is also free at www.socialbusinessindex.com.

Social media practitioners, strategy owners, and brand managers working at companies not currently covered by the Index can request coverage by searching for their company in the Index and following the instructions for adding a new company.

About Dachis Group

Dachis Group powers the design, development, management, and measurement of Social Business performance for the world's leading companies.

Dachis Group:

  • Measures social performance with Dachis Group Social Business Intelligence
  • Manages social brands with Dachis Group Performance Brand Marketing
  • Connects the social enterprise with Dachis Group Connected Company

Through the combination of Dachis Group's proprietary big data analytics platform, SaaS social intelligence data services applications, a comprehensive set of SaaS social engagement technology platforms, and world leading Social Business professional services group, large companies have one source to turn to for establishing powerful, effective, meaningful, and measurable engagement initiatives throughout their organizations.

The company serves global customers worldwide including clients AT&T, Citibank, Disney, Estée Lauder, General Electric, Hewlett Packard, Kodak, Nestlé, Nokia, and Target with a network of offices in 13 cities in seven countries, employing over 250 professionals.

Dachis Group develops and maintains the Social Business Index, providing ongoing real-time ranking, analysis, and benchmarking of Social Business adoption and performance of the most connected and engaged companies based on Dachis Group's Social Business Intelligence as a Service (SBIaaS) data services platform.

Dachis Group operates and manages the Social Business Council, the largest peer-to-peer knowledge-sharing community for active Social Business practitioners.

Dachis Group hosts an ongoing series of annual Social Business Summits, exploring the most current ideas in Social Business thought leadership, fostering ongoing dialog among participants, and engaging other Social Business practitioners in real-time, in-person, day-long events around the globe.

Dachis Group operates as one of the world's largest Facebook® Preferred Developer Consultants through Dachis Group and subsidiaries. The company has recently launched over 500 custom Facebook® applications, tabs, and Facebook® connect integrations for the world's leading brands.

If you are interested in finding out how Dachis Group can help your business, contact inquiries@dachisgroup.com.

Dachis Group is always looking for talented individuals and leaders, contact opportunities@dachisgroup.com.

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