SOURCE: Dachis Group

Dachis Group

September 13, 2012 10:30 ET

Dachis Group Announces Publication of The Connected Company

Dachis Group's Dave Gray Gives Readers a Road Map to Creating a Successful Business in an Age of Increasingly Connected Customers

AUSTIN, TX--(Marketwire - Sep 13, 2012) - Dachis Group, the social marketing optimization software and solutions leader, today announced the publication of The Connected Company (O'Reilly Hardcover; September 2012; $24.99; ISBN: 978-1-4493-1905-2), a new book that helps companies adapt their businesses for a world where customers, partners, and brands are interacting through social platforms. 

In addition to the launch of The Connected Company, Dachis Group today announced an upcoming webinar titled "The Connected Customer," featuring Dave Gray. The live webinar will be held at 11am ET October 2nd, 2012, and registration is now open at

In The Connected Company, author Dave Gray illustrates how thriving companies are capitalizing on the opportunities enabled by Social Business, and provides a roadmap to help organizations profit from the emergence of the connected customer.

New technology has ushered in an era of individuals that demand more connected companies in both their work and personal lives. To stay relevant, organizations must manage enormous amounts of fragmented social data, understand their performance, and then optimize operations, marketing, and entire relationship dynamics with customers to do something about it. Most companies are woefully unprepared. The Connected Company provides a vision that every enterprise can pursue, while Dachis Group helps companies optimize their social marketing efforts to engage@scale.

"The Connected Company" by Dave Gray:

  • Explains how companies are taking advantage of emerging technologies to respond to customers, accelerate innovation, and become resilient in the face of change.
  • Features over 100 charts, diagrams and original illustrations to teach how to engage deeply with workers, partners, and customers.
  • Draws on the extensive research and expertise of Dave Gray and Dachis Group, which has helped numerous Fortune 500 brands plan, build, and activate effective social business programs.
  • Highlights examples of connected companies, including Starbucks, Dominos, IBM, GE, Southwest Airlines, Ritz Carlton, Netflix, Whole Foods, and Nordstrom.

"I wanted a book that described, at a very high level, where business is going, with examples of companies that were leading the way. So being an entrepreneur, I set out to write the book I wanted to read," notes Gray, author of the best-selling Gamestorming. "In the back of the book we have a set of discussion questions, and my hope is that people will use the book and the questions as tools to catalyze real change in their organizations."

To learn more about The Connected Company and Dave Gray, including upcoming speaking engagements and how to purchase the book, please visit

Advance Praise For The Connected Company 

  • Tony Hsieh, CEO of, Inc. and NY Times bestselling author of "Delivering Happiness"

    "What would happen if businesses adopted Dave Gray's principles? The Connected Company offers a template for another way of thinking about how you think about your company so that it can learn, adapt, and grow over time."

  • Richard Saul Wurman, founder, the TED conference and author of more than 80 books, including, Information Anxiety

    "Dave Gray's vision makes sense -- not only common sense, but courageous sense, which is needed at critical moments in a company's growth."

  • David Armano, EVP of Global Innovation and Integration, Edelman Digital

    "Dave Gray has created a masterpiece, taking the complex issue of doing business in a connected age and making it accessible, enjoyable and actionable. The Connected Company is a must read for anyone looking to build an agile, intelligent and plugged in organization."

  • Rawn Shah, Social Business Strategist, Connected Business blog,

    This book is a heavy-duty icebreaker driving a new passage through the ice-sheets that have frozen our ways of thinking about how companies must be structured and operate. Take a ride along with Dave Gray and discover how services science and design thinking can reshape how we imagine our organizations."

  • Rachel Happe, Principal & Co-Founder of The Community Roundtable

    "The Connected Company is required reading for any executive looking to take advantage of the opportunities available through emerging technologies."

  • Peter Vander Auwera, Innovation Leader, SWIFT

    "Management book of the year. Mandatory reading for any incumbent wanting to have a chance in the 21st century hyper-connected economy."

Additional Links:
Buy The Connected Company at Amazon:
Buy The Connected Company at O'Reilly: 
Follow Dave Gray on Twitter: @davegray 

About the Author
Dave Gray, Senior Vice President Strategy at Dachis Group, is an author and management consultant who works with the world's leading companies to develop and execute winning strategies. His last book, Gamestorming, has sold more than 50,000 copies and has been translated into 16 languages.

About O'Reilly
O'Reilly Media spreads the knowledge of innovators through its books, online services, magazines, and conferences. Since 1978, O'Reilly Media has been a chronicler and catalyst of cutting-edge development, homing in on the technology trends that really matter and spurring their adoption by amplifying "faint signals" from the alpha geeks who are creating the future. An active participant in the technology community, the company has a long history of advocacy, meme-making, and evangelism.

About Dachis Group
Dachis Group is the social marketing optimization software and solutions leader. Utilizing a proprietary big data analytics platform and the world's leading Social Business solutions group, Dachis Group helps the world's largest brands engage@scale with their customers.  

Dachis Group has moved far beyond commodity social content management systems or simplified brand monitoring, listening, and analysis to offer software solutions that help the world's leading brands optimize the powerful data, benchmarking, and insights of our big data platform along with the design, development, management, and measurement of social marketing programs to deliver social engagement@scale.

Every day, Dachis Group's big data social analytics platform monitors over 10 billion social behaviors and in excess of 50 million social signals in real-time. Dachis Group's platform delivers powerful insights by tracking, monitoring and helping manage conversations and content across 30,000 brands, 100 million social accounts, and an aggregate audience of 5.2 billion followers, fans, subscribers and contributors from 233 countries across dozens of the largest social platforms, including Twitter, Facebook, YouTube, Vimeo, Tumblr, Google+, Pinterest, Renren, Twitpic, Foursquare, and MySpace, as well as blogs, wikis, forums, BBS, message boards, websites, and thousands of other sources on the open social web.

The company serves many of the world's leading brand marketers including Disney, Discover Financial Services, Estée Lauder, US Cellular, Hewlett Packard, Kodak, Nestlé, and Nokia. 

Dachis Group Social Marketing Optimization Software Solutions

Campaign Performance Monitor - Social campaigns are a part of daily life for brand managers, as they try to scale their engagement across thousands or millions of audience members. But how do you know if they're working? Dachis Group's Campaign Performance Monitor helps you understand the business impact of campaigns by correlating social programs to business outcomes.

Social Performance Monitor - As the indispensable core of every social marketer's arsenal and built on top of Dachis Group's "big data" social analytics platform, Dachis Group's Social Performance Monitor is the most powerful brand-based social performance measurement, insights, and optimization solution for measuring social media's impact on brand performance.

Advocate Insight - The world's largest and most powerful brands have large numbers of people that are passionate about those brands. How do you identify them? Dachis Group's Advocate Insight offers advanced advocate identification and management features and the ability to isolate advocates based on geography, brand, platform, and affinity to specific social accounts of the brand. Advocate Insight also offers analytic tools for analyzing the advocate's impact and the tracking of the brand's engagement with advocates.

Employee Insight - Employee advocates are an untapped Social Business resource for most of the world's largest and most powerful brands. Dachis Group's Employee Insight offers advanced employee advocate identification and management features including a configurable online portal to mobilize employees with workflows and messaging to accelerate participation and echo and amplify the brand's social effort.

Social Business Index - Dachis Group develops and maintains the Social Business Index, providing ongoing real-time ranking, analysis, and benchmarking of Social Business performance for over 25,000 companies and over 30,000 brands tracking their conversations and activity across a social business graph of 100 million social accounts and 233 countries.

To help brands or their agencies drive success and maximize their investment in social marketing optimization to engage@scale, along with its software, Dachis Group offers a set of packaged or managed solutions to help get things started, delivers ongoing reporting, provides benchmarking, analysis and insights, or customizes solutions to insure a social marketers success in driving tangible brand business outcomes.

To provide ongoing support to customers that want to engage@scale, Dachis Group hosts an ongoing series of annual Social Business Summits around the globe, exploring the most current ideas in Social Business thought leadership, fostering ongoing dialog among participants, and engaging other Social Business practitioners in real-time, in-person, day-long events. Dachis Group also operates and manages the Social Business Council, the largest peer-to-peer knowledge-sharing community for social marketers and social business practitioners to share ideas, best practices, and learnings from a community.

To learn more about how Dachis Group can help your brand optimize your social marketing investments and engage@scale, sign up for a 1:1 demo of our Social Marketing Optimization Solutions at, register for the Social Business Index, or contact

Dachis Group is hiring the best people to join the world's most advanced big data social analytics team, or to work on the most sophisticated social marketing optimization solutions. Review job opportunities at or contact with a resume and cover letter.

Contact Information

  • Contacts

    Lara Hendrickson
    Dachis Group

    Ken Bruno
    The Morris + King Company
    Email Contact
    (212) 561-7459